The Invisible Touch

The Four Keys to Modern Marketing

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The Invisible Touch

By: Harry Beckwith

Narrated by: Jim Ward

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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.©2000 by Harry Beckwith, All Rights Reserved; © and (P)2000 Time Warner AudioBooks, A Division of Time Warner Trade Publishing

Harry BeckwithJim WardHachette Audio

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