Selling the Invisible Audiobook By Harry Beckwith cover art

Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

By: Harry Beckwith
Narrated by: Jeffrey Jones
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
©2008 Harry Beckwith; (P)2008 Hachette Audio Marketing & Sales Sales & Selling Marketing Inspiring Modern Marketing
Practical Marketing Strategies • Clear Business Principles • Foundational Marketing Concepts • Actionable Business Ideas

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great tips and tricks I would gladly apply .short and insightful reading. .. .. i

help prevent early mistakes

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A lot had been said over the years on why businesses fail. This book spells it out plainly.

If you think you may be interested LISTEN TO IT!

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This is one of the most underrated books I’ve ever read in my entire life!

Amazing

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It was a great book. Imma have to go back IVE it because I did listen to it because I was tired but the book was good.

Great

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Only my second audible book but realizing quickly what a difference the performer can make-great read, lively performer, good lessons and brief.

Great book and great performer

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