The MSP Growth Playbook

Systems, Pricing, and Mindset to Turn Clients Into Cashflow and Chaos Into Freedom

By: Harrison Baron

Narrated by: Harrison Baron

Harrison T. Baron is a leading coach for Managed Service Provider (MSP) owners and the founder of Growth Generators and MSP Heroes.

After helping scale a small Long Island MSP from six people to twenty-two, Harrison launched Growth Generators in 2018 to give MSP owners the clear, repeatable systems most never get. Today he and his team help hundreds of MSPs grow through simple, proven frameworks for pricing, packaging, lead generation, sales, and scaling.

He runs MSP Heroes, the high-accountability community that delivers daily office hours, done-for-you templates, battle-tested scripts, and the kind of peer support that turns stuck owners into confident builders. His YouTube channel is one of the largest MSP-focused channels on the planet, loved for its no-fluff, step-by-step videos that owners actually implement the same day they watch.

A former volunteer firefighter of ten years and Eagle Scout, Harrison brings the same calm-under-pressure, service-first mindset to every coaching call and keynote. Audiences call his talks high-energy, zero-BS, and immediately usable.

Harrison lives in Belmont, North Carolina with his wife DeAnna, three dogs, and ten backyard chickens. His mission is simple: help every MSP owner replace chaos and guesswork with confidence and a business they love running.

©2025, 2026 Harrison Baron (P)2026 Harrison Baron

Impactful, Easy to Digest, Wildly intriguing

Harrison nailed it on this one. As an aspiring MSP owner, I found that this book hit all of the necessary topics (some that I wasn’t even aware of!). The information and “Golden Nuggets” that are shared in this read are certain to jumpstart anyone who wants to go down this path.

This book isn’t just for new/aspiring MSPs either.. I found that each chapter holds information so useful that even established MSPs could value and refine from it.

Highly recommend this book. Right up there with Hormozi’s work.