The Secret to Big Sales

Use Executive Language to Close More Deals

By: Tom Searcy, Carajane Moore

Narrated by: Tom Searcy

Do you sell the same way no matter who you’re talking to?

In The Secret to Big Sales: Use Executive Language to Close More Deals, Tom Searcy and Carajane Moore explain how and why executives use the words they do, and how salespeople can harness those words to land big sales.

Searcy and Moore have taught the methods in this book to over 5,000 CEOs, and helped land more than $18 billion in sales for the likes of 3M, Disney, Chase Bank, International Paper, AT&T, Apple, and more than 150 other Fortune 500 companies. Their firm, Hunt Big Sales, has helped over 1,000 small and midsize companies grow up to 10 times.

Listeners will learn:

• The building blocks of a great sales story.
• How to ask the right questions to find the information your competitors won’t.
• How each level of the organizational chart talks about money.
• How to get your senior executive buyer to do the selling for you.
• How to transform yourself from a mere salesperson into a trusted expert your prospect looks to for insight and support.

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