The Trust Formula

A Guide Book for Entrepreneurs

By: Dr. Dan Sullivan

Narrated by: Dr. Dan Sullivan

"If you're gonna move mountains, you must know how to move people."

The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action.

Creating greater influence, impact, sales, and persuasion requires building trust. Trust is at an all-time low in the marketplace today, but the key that unlocks your buyer's brain has not. Dr. Dan Sullivan will show you the simple strategies to influence the "decision-making" brain every time.

Learn the effortless approach to building trust and using authentic integrity to influence today's market. Whether you are working online, in person, speaking on stages, or working in sales, building genuine trust in a short window of time will separate you from the pack.

Dr. Sullivan's simple, scientific approach helps entrepreneurs achieve reproducible results, even those who hate selling. So whether you are an introvert or extrovert, dealing with highly skeptical audiences, or simply trying to get your teenager to make better choices, The Trust Formula will give you the method, model, and system to get repeatable results. Magical outcomes built on a foundation of science.

©2022 Dr. Dan Sullivan (P)2022 Dr. Dan Sullivan

Every Business Needs To Listen!!

What an interesting perspective! “Your story creates the motive”.Do not be afraid of sharing your failures.

Great listen!

Awesome breakdown of the reason why anyone building a personal brand needs to develop their story!

Dr Dan hits the nail on the head so many times throughout the book!

Perfectly explained and laid out with easy actionable steps so you can tell your story and impact the world!

Thought process

Would have liked it to go deeper on the subject and also provide more examples.