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Using Emotion To Your Advantage

Persuasion Force Book 8

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Using Emotion To Your Advantage

By: Kenrick Cleveland
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In this eighth book in the Persuasion Force series, Kenrick Cleveland reveals how to lead people to experience the emotions you want them to experience so that they will connect with your message.

When making decisions, whether about buying something or about other matters, it is emotions, not facts which win the day. The skill of eliciting emotions is a persuader's best friend.

Kenrick teaches a powerful set of strategies to use emotions to your advantage, and you will experience for yourself how powerful this can ve as you read the book and consider the strategies and the questions posed.

This book is another persuasion powerhouse, teaching you how to elicit emotions, how to lead them to where you want them to be, then leverage them for results.

 Marketing & Sales Emotions Leadership Marketing Management & Leadership
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