2Bobs—with David C. Baker and Blair Enns Podcast By David C. Baker and Blair Enns cover art

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns Economics Leadership Management Management & Leadership
Episodes
  • Is AI Going to Kill Labor-based Pricing?

    Is AI Going to Kill Labor-based Pricing?
    Mar 25 2026

    Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new revenue models should look like as we all adapt to how AI is changing our businesses.

    Links

    "Time's Up, Babycakes" by Blair Enns for winwithoutpitching.com

    Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald J. Baker

    The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

    The Forever Transaction by Robbie Kellman Baxter

    Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It by Tien Tzuo and Gabe Weisert
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    28 mins
  • If I Were Starting a New Firm

    If I Were Starting a New Firm
    Mar 11 2026

    Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new creative agency, based on what he's seen and learned from working with thousands of firms over the years.

    Links

    "If I Started A New Firm, Now" by David C. Baker for punctuation.com
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    35 mins
  • Decoy or Anchor?

    Decoy or Anchor?
    Feb 25 2026

    Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.

    Links

    "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com

    "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
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    21 mins
All stars
Most relevant
Entrepreneurs, creatives, problem solvers. Both Blair and David have written multiple books. a few of which I own, and they are very insightful. Their podcast covers many topics that they both touch on in their books and explore many creative, expert problems as business owners. Well worth listening to.

Two creative, professionals worth listening to

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This podcast has great business insights from the hosts’ years of experience with the fiddle caddie of the business world. I love the little stories they tell and the lessons they share from them. I’d recommend this podcast to anyone who wants to learn more about the realities of service businesses, and especially to “enginerds” like myself.

Great insights, fun stories

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