Ad Age Marketer's Brief Podcast By E.J. Schultz & Adrianne Pasquarelli cover art

Ad Age Marketer's Brief

Ad Age Marketer's Brief

By: E.J. Schultz & Adrianne Pasquarelli
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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.2019 Economics Marketing Marketing & Sales Politics & Government
Episodes
  • How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen

    How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
    Mar 18 2026

    Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new campaign from McCann NY. Plus, Jensen describes how LinkedIn is changing its tactics as AI and macroeconomic factors reshape the future of work. She also talks about how LinkedIn is attracting new users, including creators and advertisers beyond its typical B2B target audience.
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    23 mins
  • Inside SkyPop's playbook for marketing protein soda to everyday consumers

    Inside SkyPop's playbook for marketing protein soda to everyday consumers
    Mar 11 2026

    SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly went by Don't Quit, positions their protein soda as a product for everyone and not just athletes.
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    22 mins
  • Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

    Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
    Mar 4 2026

    Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."
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    21 mins
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