Aesthetic Pulse Podcast By Smith and Crawford Company cover art

Aesthetic Pulse

Aesthetic Pulse

By: Smith and Crawford Company
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Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.Copyright 2026 Smith and Crawford Company Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • From Prom to Poolside: Q2 Packages That Work
    Mar 26 2026

    Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again?

    Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events.

    Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why Q2 is transformation season 3:45
    2. Bridal transformation packages 9:27
    3. Graduation & young adult confidence packages 14:38
    4. Local collabs & focused marketing 26:39

    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    33 mins
  • The Strategy That Took Me to 1M Organic Views in 30 Days
    Mar 19 2026

    Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa?

    In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys.

    Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. The mindset shift 2:56
    2. Having fun and using a variety of content formats 7:30
    3. Consistency over perfection 11:09
    4. Using trial reels strategically 16:46


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule


    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite


    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    37 mins
  • Let’s Plan Your Next Event Together
    Mar 12 2026

    Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?

    Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.

    Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why events matter and high-conversion power of in-person events 2:42
    2. 60 days out: Foundation phase 7:31
    3. 45 days out: Build your assets 13:19
    4. 30 days out: Visibility push 23:12


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    38 mins
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