• From Prom to Poolside: Q2 Packages That Work
    Mar 26 2026

    Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again?

    Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events.

    Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why Q2 is transformation season 3:45
    2. Bridal transformation packages 9:27
    3. Graduation & young adult confidence packages 14:38
    4. Local collabs & focused marketing 26:39

    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    33 mins
  • The Strategy That Took Me to 1M Organic Views in 30 Days
    Mar 19 2026

    Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa?

    In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys.

    Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. The mindset shift 2:56
    2. Having fun and using a variety of content formats 7:30
    3. Consistency over perfection 11:09
    4. Using trial reels strategically 16:46


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule


    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite


    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    37 mins
  • Let’s Plan Your Next Event Together
    Mar 12 2026

    Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?

    Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.

    Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why events matter and high-conversion power of in-person events 2:42
    2. 60 days out: Foundation phase 7:31
    3. 45 days out: Build your assets 13:19
    4. 30 days out: Visibility push 23:12


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    38 mins
  • Our Problem With Holiday Marketing (Yes, Even St. Patrick’s Day)
    Mar 5 2026

    Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content?

    In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort.

    Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why most holiday marketing fails 4:53
    2. Strategies for effective holiday content 13:01
    3. Leveraging your stories for holiday content 18:00
    4. The importance of strategy over posting for social pressure 28:35


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

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    31 mins
  • The Medspa Event Playbook for Spring + Summer
    Feb 26 2026

    Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend?

    Today, Andrea and Taleesa are diving into how you can host a Q2 event that’s fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer.

    Listen to this episode to learn why Q2 is the sweet spot for events and get fun event ideas you can start planning now.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why Q2 is the best time to host an event 5:00
    2. Fun theme and event ideas for Q2 13:22
    3. Mother’s Day Pampering for an event 29:51


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    34 mins
  • Stop Chasing New Clients: Build Members Instead
    Feb 19 2026

    Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it?

    In today’s episode, Andrea and Taleesa are spilling the benefits of having a medspa membership. They’re also diving into the main types of memberships and strategies on growing your membership.

    Join both Andrea and Taleesa as they set you up for success in building a high-retention membership program that grows your esthetic practice with predictable revenue and loyal clients.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. The main types of different memberships 3:36
    2. Strategies for growing your membership 12:05
    3. Selling memberships without feeling salesy 16:30


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    31 mins
  • Is Your Website Costing You Clients? Let’s Audit It Together
    Feb 12 2026

    Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away?

    Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients.

    Listen to this episode to get tips on how you can improve clarity, usability, branding, and trust-building elements so your website feels authentic.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. The importance of a simple and easy to navigate homepage 3:00
    2. Why you need to make sure you’re checking your buttons and links 7:40
    3. Focusing on results and transformations 15:38
    4. Why you need to have a photo of yourself and your team on your site 32:11


    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    44 mins
  • Business Breakups: The Medspa Heartbreaks No One Warns You About
    Feb 5 2026

    Are you pouring your heart into your med spa and still feeling like something just isn’t working?

    In today’s episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one.

    Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks like flopped events, burnout, and comparison into smarter, stronger growth for your practice.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Event planning and promotions that flop 4:24
    2. Purchasing a device and having different expectations 12:55
    3. Avoiding burnout and resentment 37:16
    4. The negative impact that comparison can have 40:30

    Links:

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

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    50 mins