The weather is getting hotter, and your next vacation is on the horizon. Maybe you're planning something involving bikinis or swim trunks. And while that sounds like a lot of fun, you're also feeling a bit nervous about how you look in a bathing suit. Or, maybe you feel a general sense of body anxiety around wearing shorts and tank tops.

It's the time of year that predatory fitness and wellness coaches are ready to swoop in to sell you the ultimate solution to your body dissatisfaction: the Six Week Shred.

If you've ever been tempted to lock in for several weeks because a program promised insane results, or maybe you do a crash diet every year before vacation, this podcast will cover what's really going on.

Before you sign up for any program that promises "30 POUNDS In 30 DAYS," be sure you can confidently answer the two main questions I pose in this episode. Chances are doing what you've always done and expecting this to be the year you're finally going to love your body is a teeny weeny bit of a fantasy.

For coaching inquiries:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Hey friends! We're back for a second week talking about cravings and how to manage them.

And if you know anything about behavior change, you already know you're not going to hear anything about willpower or discipline here.

But managing cravings and emotional eating does require the willingness to be uncomfortable and tapping into your courage to change.

In this episode, I talk about why cravings can feel so intense and what to do when food urges seem out of control. I explain how cravings are created in the brain, why willpower alone usually is not enough, and how self-compassion can help you change your eating patterns without shame. I also share the practice of urge surfing, a mindfulness-based tool that helps you pause, observe cravings, and let them pass without automatically acting on them. We explore the role of dopamine, emotional eating, food cues, and neuroplasticity, and I explain why you are not broken if food feels harder for you than it seems for other people.

This episode is for anyone struggling with cravings, secret eating, or feeling powerless around food and wanting a more compassionate, sustainable approach to nutrition and behavior change.

For more information about the work of Alan Gordon, check out his book The Way Out (written with Alon Ziv).

Also, the podcast Tell Me About Your Pain

For coaching inquiries:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Happy eating, everyone.

This week I'm kicking off a little series on the part of pleasure eating that tends to upset everyone. It's the compulsive, relentless drive to eat things that we know aren't the best for our bodies or don't align with our goals. Most of us have experienced cravings, and some of us suffer from unwanted cravings to the point that it negatively impacts our lives.

Once you understand the the part of your brain that makes you yearn for food isn't the same part that likes what you are eating, you can start to notice when intense desire for food comes and how often it predicts happiness on your end.

Brains are very plastic and can be changed. You are not destined to a life of being mentally trapped by the food around you.

This one rule about craving and yearning changed my life forever, not just around food, but also around shopping, achievements, and so much more.

If you want support navigating a brain that can't stop thinking about food, 1:1 coaching is the best way to work with me:

For coaching inquiries:

Aimee@framenutrition.co

IG: @coachaimeer

30-min FREE introduction calls offered on my website