The weather is getting hotter, and your next vacation is on the horizon. Maybe you're planning something involving bikinis or swim trunks. And while that sounds like a lot of fun, you're also feeling a bit nervous about how you look in a bathing suit. Or, maybe you feel a general sense of body anxiety around wearing shorts and tank tops.

It's the time of year that predatory fitness and wellness coaches are ready to swoop in to sell you the ultimate solution to your body dissatisfaction: the Six Week Shred.

If you've ever been tempted to lock in for several weeks because a program promised insane results, or maybe you do a crash diet every year before vacation, this podcast will cover what's really going on.

Before you sign up for any program that promises "30 POUNDS In 30 DAYS," be sure you can confidently answer the two main questions I pose in this episode. Chances are doing what you've always done and expecting this to be the year you're finally going to love your body is a teeny weeny bit of a fantasy.

For coaching inquiries:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Hey friends! We're back for a second week talking about cravings and how to manage them.

And if you know anything about behavior change, you already know you're not going to hear anything about willpower or discipline here.

But managing cravings and emotional eating does require the willingness to be uncomfortable and tapping into your courage to change.

In this episode, I talk about why cravings can feel so intense and what to do when food urges seem out of control. I explain how cravings are created in the brain, why willpower alone usually is not enough, and how self-compassion can help you change your eating patterns without shame. I also share the practice of urge surfing, a mindfulness-based tool that helps you pause, observe cravings, and let them pass without automatically acting on them. We explore the role of dopamine, emotional eating, food cues, and neuroplasticity, and I explain why you are not broken if food feels harder for you than it seems for other people.

This episode is for anyone struggling with cravings, secret eating, or feeling powerless around food and wanting a more compassionate, sustainable approach to nutrition and behavior change.

For more information about the work of Alan Gordon, check out his book The Way Out (written with Alon Ziv).

Also, the podcast Tell Me About Your Pain

For coaching inquiries:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Happy eating, everyone.

This week I'm kicking off a little series on the part of pleasure eating that tends to upset everyone. It's the compulsive, relentless drive to eat things that we know aren't the best for our bodies or don't align with our goals. Most of us have experienced cravings, and some of us suffer from unwanted cravings to the point that it negatively impacts our lives.

Once you understand the the part of your brain that makes you yearn for food isn't the same part that likes what you are eating, you can start to notice when intense desire for food comes and how often it predicts happiness on your end.

Brains are very plastic and can be changed. You are not destined to a life of being mentally trapped by the food around you.

This one rule about craving and yearning changed my life forever, not just around food, but also around shopping, achievements, and so much more.

If you want support navigating a brain that can't stop thinking about food, 1:1 coaching is the best way to work with me:

For coaching inquiries:

Aimee@framenutrition.co

IG: @coachaimeer

30-min FREE introduction calls offered on my website

Happy eating, everyone!

This week I'm talking about a very common fight I see in the online health and wellness community.

On one side, you have people who say, "It's perfectly normal to work out for vanity." or "Everyone works out too look good. Stop pretending."

On the other side, you have people who almost...look down on...anyone who mentions anything aesthetic about their fitness and nutrition goals.

As with most things, the truth lies in how your brain evolved to keep you alive, bringing nuance to your appearance goals, and leaning on what we know about positive body image to help you love your work. Even if right now you can't stop wanting a flat abs and a big butt.

You don't have to be ashamed or embarrassed about your body goals.

AND

You will be happier and more satisfied if you look deeper into your motivations so you're taking care of yourself in a joyful and empowering way.

I hope you find some relief and some things to think about after this episode.

As always,

1:1 Coaching Inquiries aimee@framenutrition.co

Or check out framenutrition.co

IG: @coachaimeer

If you’ve ever watched the scale jump up and instantly felt your mood drop, even while your rational brain says “it’s just water weight," this episode is for you. We break down why intellectualizing scale fluctuations doesn’t calm the emotional hit, especially when fat loss is your goal and the number feels like a verdict on your effort.

You’ll learn what’s actually happening in your body (and your nervous system) when weight bounces day to day, why “just don’t be upset” backfires, and how to respond in a way that reduces spiraling without pretending you don’t care. I’ll share practical tools for handling scale-triggered anxiety in the moment, separating fat loss progress from daily weigh-ins, and building a scale relationship that supports your goals instead of sabotaging them.

If stepping on the scale keeps bumming you out, even though your rational brain understands the scale isn't everything, you might find relief in 1:1 coaching!

For coaching inquiries: framenutrition.co

I offer 30 min, no obligation free calls to assess if we're a good fit.

Otherwise, learn more about me and Frame Nutrition on IG: @coachaimeer

Happy eating!

Hi friends! Aimee's back, post-laryngitis

Ever notice how food can hijack your attention at parties, dinners, or restaurants—especially when you’re a food-focused person? In this episode, we unpack a simple mindfulness tool called “People vs Food” to help you decide in advance whether a social situation is primarily about connection or a unique food experience. We talk about why food fixation happens, how shame makes change harder, and how to gently redirect your attention back to the people you’re with.

An important reminder: tools only help when they’re used with compassionate motives, not fear or self-judgment.

If you try People Vs Food this week, let us know how it worked!

1:1 Coaching inquries: framenutrition.co

IG: @coachaimeer

Aimee loves to hear from you! aimee@framenutrition.co

Have you ever been mid-workout, feeling strong, energized, proud? Then you glance in the mirror, see someone with the perfect body, and your mood drops instantly? That jealousy-anger-sadness-shame spiral is more common than you think, and it isn’t proof you’re a bad person.

In this episode, Aimee unpacks why body comparison happens (hint: your brain is scanning for resources and safety), why “looking better” doesn’t solve body dissatisfaction, and how to interrupt the cycle with a simple 5-step Body Comparison Playbook.

You’ll learn how to:

• Recognize “competitive social mentality” and upward comparison
• Separate from the inner critic without trying to win beauty standards
• Repair your relationship with your body using compassion (not forced positivity)
• Replace comparison with community

Try the playbook this week and notice what changes: in your workouts, your mood, and how you feel in your own skin.

For 1:1 Coaching see FrameNutrition.Co

Ig: @coachaimeer

I'd love to hear from you!

When perfectionism shows up, it doesn’t just raise your standards, it tries to protect you from vulnerability, judgment, and uncomfortable emotions. In this episode, Aimee shares how quickly the brain can turn “not perfect” into “this will be a failure.”

You’ll learn why intellectualizing often doesn’t calm perfectionism, how perfectionism becomes a safety strategy that fuels procrastination and all-or-nothing habits, and what it looks like in exercise, nutrition, and body image.

In this episode, Aimee covers:

• Why perfectionism is about fear of being seen as imperfect, and why you can’t control other people’s thoughts
• Perfectionism vs. high standards (self-compassion is the difference)
• Perfectionism is procrastination in a different font, and how “it doesn’t count” keeps you stuck
• The risks of perfectionism with eating
• A self-compassion practice for when your inner critic spikes

Learning to turn toward the messy emotions underneath your perfectionism can help you be as content as possibly while doing the difficult work of fat loss, muscle building, or just accepting that your body is inherently good exactly as it is.

If your own perfectionism is getting in the way of taking positive care of your body, 1:1 coaching support may be exactly what you need.

1:1 coaching inquiries: framenutrition.co

IG: @coachaimeer

As always, Aimee loves to hear your thoughts about the episode!