Etsy SEO feels confusing on purpose.

And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress.

In this episode, I break down Etsy SEO for beginners in plain English.

No algorithm fear.
No trending keywords.
No constant listing refreshing.

We cover:
✨ How Etsy search actually works (without the jargon)
✨ What keywords are… and what they’re not
✨ Where keywords matter, and where they really don’t
✨ Why refreshing listings doesn’t magically fix low sales
✨ What to focus on instead if you want steady progress

This is calm, grounded SEO that helps you understand what Etsy needs and what buyers need – especially if you’re early-stage and trying to make your first proper sales.

If this helped, subscribe for more beginner-friendly Etsy and handmade business advice, and go listen to the episode on why favourites don’t automatically turn into sales next.

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🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Struggling to make sense of your Etsy listings?

In this episode, Steph breaks down what actually matters when creating Etsy listings that convert - without SEO overwhelm or overthinking.

You’ll learn:
• What makes someone click a listing
• Photos vs titles vs descriptions (in the right order)
• A simple listing structure you can follow
• What NOT to obsess over yet

Perfect for early-stage Etsy sellers who want clarity, not chaos.

Subscribe for practical Etsy and handmade business advice that actually works.

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🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

If you’re stuck setting up your Etsy shop and haven’t made your first sale yet, this video is for you.

In this episode, Steph breaks down the bare minimum you actually need to open an Etsy shop properly, without overthinking, over-preparing, or faffing with things that don’t matter yet.

This is for complete beginners who feel “busy” but not progressing and want clear permission to stop tweaking and start selling.

You’ll learn:
👉 What you must set up before opening your Etsy shop (and what can wait)
👉 How to avoid setup limbo and perfection paralysis
👉 What a “good enough” Etsy listing actually looks like
👉 The most common beginner mistakes that waste weeks
👉 How to know when your shop is ready to go live

No branding chat.
No social media talk.

Just practical, Etsy-only advice for getting your first product listed and published.

🎁 New to selling handmade?

Check out the Handmade Business Starter Pack. It’s a bite-sized, confidence-boosting toolkit designed to help complete beginners take real action and start selling without overwhelm. https://www.handmadebosses.com/offers/oiZH6fmv

If this helped, make sure you’re subscribed and leave a quick review or comment. It helps more handmade sellers find this without more noise online.

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If you have an Etsy shop that feels… inconsistent…

or you’re stuck under 20 sales wondering what you’re doing wrong…

This is for you.

HBSA is officially open.

It’s our complete system for building a profitable handmade business without burning out, constantly launching new products, or chasing every algorithm update.

We fix the foundations.

Your listings.

Your traffic.

Your structure.

Your sales process.

So you’re not just hoping something sticks.

Now here’s the important part.

When you join, you get bonuses worth over £20,000.

But those are only available until 2nd April at 8pm UK time.

That’s when the doors close and every bonus disappears.

And if you join before Monday 30th March at 8pm UK time, you also get a limited-time bonus…

The HBSA Kickstart Kit.

Your own personalised roadmap.

We look at where you are, what stage you’re actually at, and exactly what to focus on first inside the academy.

No wandering.

No second-guessing.

No “where do I start?”

That bonus alone is worth £197.

If you’re serious about turning this into consistent income instead of random sales… this is your window.

Go to www.handmadebosses.com/hbsalist and join HBSA.

Don’t sit on it and hope things magically improve.

Just opened an Etsy shop and already feel overwhelmed?

This video is your calm reset.

I’m breaking down what Etsy actually expects from brand new sellers, what you can completely stop worrying about for now, and why feeling lost at the start doesn’t mean you’re doing it wrong.

If you’re new to Etsy and want to start without panic, guesswork, or burning out before your first proper sale, watch this before you do anything else.

✨ Want a calm checklist instead of guessing?

The Handmade Business Starter Pack is linked below. It’s designed for complete beginners and will save you weeks of faff.

Subscribe for honest, no-fluff Etsy and handmade business advice. https://www.handmadebosses.com/offers/oiZH6fmv

Steph's book - https://amzn.eu/d/00BsvuSY

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🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Canva can make you money.

But if you’re treating it like a shortcut to passive income, you’ll just end up with a very tidy Canva folder and… no sales.

In this video, I’m breaking down 5 real ways to make money with Canva in 2026.

No hype. No “sell one template and retire”. Just honest, workable routes that actually make sense, especially if you sell on Etsy.

You’ll learn:
👉 The 5 Canva money routes that actually work
👉 Exactly what to create for each one (not vague ideas)
👉 How to price Canva products so they sell and make sense
👉 How to list them on Etsy without making it a whole personality
👉 The biggest Canva mistake that makes buyers bounce (yes, it’s common)

This is for you if:
👉 You’ve tried printables or templates and nothing happened
👉 You keep tweaking designs instead of getting paid
👉 You want Canva to support a real business, not become another time sink
👉 I’ve seen thousands of handmade sellers try Canva, digital products, and “quick wins”.

The ones who make money design for buyers, not vibes.

🎯 Already selling on Etsy but struggling to convert views into sales?
The Product Listing Makeover Kit shows you exactly how to fix your listings so Etsy actually rewards them:
👉 https://www.handmadebosses.com/offers/5dvmAqnD

👍 Like, subscribe, or leave a podcast review so more sellers can find this without falling into the passive income trap.

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

If you’re stuck around £100–£2k a month on Etsy and your current plan is
“maybe I just need more products”…

we need to talk.

In this episode, I’m breaking down my 2026 Etsy profit playbook and how six-figure Etsy shops are actually built - quietly, calmly, and without burning yourself into the ground.

This isn’t hustle advice.

It’s structure, clarity, and knowing what actually moves the needle.

We’ll cover:
👉Why more products usually stall growth (not scale it)
👉The difference between niche depth and niche hopping
👉How six-figure shops design product ranges for repeat buyers
👉Why “Reels and pray” is not a business model
👉Pricing in a way that supports a real human life
👉The systems that replace panic posting and guessing

If your shop feels busy but not profitable, this episode is probably going to feel a bit personal - in a helpful way.

I’m Steph. I’ve been selling and coaching handmade businesses since 2016, and I’ve seen exactly where sellers get stuck… and what actually helps them break through.

🔗 Want structure instead of more motivation?
The Scalable Sales Engine System shows you how to build a calm, repeatable sales system without adding more chaos:
👉 https://www.handmadebosses.com/offers/GMuTvykb/checkout

👍 If this landed, like, subscribe, or leave a podcast review so more Etsy sellers can find this without screaming into Instagram.

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.

Getting Etsy views but no sales can feel maddening.

Because if people are clicking… why aren’t they buying?

In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without:

- more traffic
- more posting
- or weeks of faffing with SEO

If your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem.

We’ll cover:
- Why clicks ≠ sales (and what buyers actually need to feel safe buying)
- The photo mistakes that quietly kill conversions
- How to write descriptions that reduce doubt instead of waffling
- What your pricing is really saying to buyers
- The boring-but-profitable fixes that turn views into orders

This is about conversion, not hustle.
Clarity, not more noise.

I’m Steph. I’ve been selling on Etsy since 2016 and coaching handmade business owners for years, and this is one of the biggest patterns I see again and again.

🎯 Want a step-by-step checklist to fix your listings properly?
The Product Listing Makeover Kit walks you through exactly what to change (and what to leave alone):
👉 https://www.handmadebosses.com/offers/5dvmAqnD

👍 Like, subscribe, and listen to the next episode on what to fix when people favourite your listings but still don’t buy.

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If social media currently feels like another unpaid job… listen up.

The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

So you can stay visible without spending every spare minute thinking about what to post.

This isn’t about posting more.

It’s about posting smarter.

If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms

Ever look at another Etsy shop and think

“How are they doing that… when I’m working just as hard?”

Same platform.

Same niche.

Same handmade chaos.

Yet some Etsy sellers quietly scale while others feel permanently behind.

In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.

Spoiler:

It’s not luck.

It’s not talent.

And it’s not the Etsy algorithm hating you personally.

We’ll talk about:

• The habits top Etsy sellers repeat (that no one puts in Reels)
  
  
  
• Why “overnight success” is a myth that keeps sellers stuck
  
  
  
• The difference between running a shop and running a business
  
  
  
• Why pricing, listings, and systems matter more than motivation
  
  
  
• How to stop guessing and start making calm, confident decisions
  
  
  

If your Etsy shop feels busy but not productive, this video will probably hit a nerve.

I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.

🎯 Want help fixing listings without rewriting everything at midnight?

The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):

👉 Click here

👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.

Insta CTA

If social media currently feels like another unpaid job… listen up.

The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

So you can stay visible without spending every spare minute thinking about what to post.

This isn’t about posting more.

It’s about posting smarter.

If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms