Richard Look, President of Vertibrands, joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE to learn how agencies can adapt and thrive.

Kathryn Smith, Managing Director of Marketing at Jencap, joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their strategies to solve real audience problems and stay visible in modern search. Tune in to this episode of the IMCA peer2peer podcast.

Jay Williams and Kristin Chylak join Jim Flynn and Leslie Castillo to discuss why understanding insurance fundamentals is critical for marketing success in the insurance industry. From decoding industry jargon to navigating the insurance life cycle and key financial metrics, this episode explores how IMCA’s Introduction to Insurance for Marketers course helps new and seasoned marketers onboard faster, communicate more effectively, and add greater value to their organizations. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how foundational knowledge can unlock stronger marketing performance.

Lisa Kuzmar, Senior Vice President of Marketing at Amwins, joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging leaders on advocating for themselves, building strong cross-functional relationships, and aligning marketing efforts with business goals. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE for real-world lessons on growing a marketing career with purpose.

Andy Crestodina, Co-Founder and CMO of Orbit Media, joins Jim Flynn and Leslie Castillo to explore how AI can transform the way marketers understand brand perception and analyze competitors. Tune in to learn how to leverage AI to refine your brand strategy and stay ahead of the competition.

Andrea Belk Olson, behavioral scientist, speaker, author of What to Ask: How to Learn What Customers Need But Don’t Tell You, and CEO of Pragmadik, joins Jim Flynn and Leslie Castillo to discuss what truly drives customer decisions—beyond surveys, feedback forms, and NPS scores.

Andrea shares vivid examples that show how perception drives pricing and decision-making. Listen to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how shifting your mindset from products to customer context can transform your approach to value creation.

Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podcast from ONEFIRE for insights into fostering meaningful leadership connections.

Peter van Aartrijk from Aartrijk joins hosts Jim Flynn and Leslie Castillo to examine the power of core values in shaping organizations. From guiding employee behavior to strengthening brand differentiation, Peter unpacks how authentic values influence culture, leadership, and collaboration across departments. Curious about how core values can help your organization stand out and stay aligned? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.