What would you say if opportunity met you in an elevator? 👀

In this episode of Just Us with Liz & Kere, we introduce a brand new segment—The Elevator Pitch—and welcome our first-ever guest, entrepreneur and master esthetician Erika Fulton, owner of Kin Skin & Wellness.

From corporate strategy to entrepreneurship and self-care, this episode is packed with gems on how to show up prepared, positioned, and confident.

✔️ What an elevator pitch is—and why you need one

✔️ How to clearly communicate your value

✔️ Transitioning from military service to entrepreneurship

✔️ Skincare for melanated skin & common myths

✔️ The connection between stress, health, and your skin

✔️ Why self-care is essential—not optional

00:00 – Welcome to Just Us with Liz & Kere

00:00:45 – Teachable Moment: What is an elevator pitch?

00:02:10 – Key components of a strong elevator pitch

00:05:10 – Why your elevator pitch matters for your career

00:06:30 – Introducing our first guest: Erika Fulton 🎉

00:08:40 – Erika’s elevator pitch (masterclass!)

00:09:30 – Breaking down what makes a great pitch

00:11:00 – Erika’s background: military to entrepreneurship

00:12:00 – What is paramedical tattooing? (powerful impact)

00:13:20 – Restoring confidence after trauma & surgery

00:14:30 – Mind-body connection: how skin reflects stress

00:15:00 – Skincare myths: yes, Black women need SPF 👀

00:16:00 – Gut health, stress & skin explained

00:18:00 – Creating safe spaces through wellness services

00:18:50 – How Erika got started in esthetics

00:20:00 – Representation in skincare for melanated skin

00:21:30 – Hyperpigmentation explained (the science!)

00:23:00 – Why TikTok skincare trends can be risky ⚠️

00:25:00 – How to connect with Erika & Kin Skin Wellness

00:26:00 – Water & skincare: fact or fiction? 💧

00:27:30 – “Black don’t crack”… or does it? 👀

00:30:00 – Final advice: self-care, rest & consistency

00:33:00 – Boss It, Gloss It, or Toss It (fun segment begins 🔥)

00:33:30 – Hot comb vs flat iron vs curling iron

00:37:00 – Bar soap vs body wash vs water debate 😂

00:40:00 – Washcloth vs African net vs loofah

00:42:30 – Bonnet vs scarf vs satin pillowcase

00:50:00 – Quick take: what feminism really means

00:52:00 – Closing + where to find Just Us merch

“If I asked you to list everyone you love… how long would it take for you to get to yourself?”

Full episode available on YouTube, Spotify & all platforms

🔗 https://linktr.ee/lizthepurposecoach

Erika Fulton

🌐 www.kinskinwellness.com

📱 @kinskinwellness

Do you have your elevator pitch ready? 👀

Or are you still “figuring it out”?

Drop your answer in the comments ⬇️

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#JustUsPodcast #ElevatorPitch #BlackWomenInBusiness #Entrepreneurship #SkincareForBlackWomen #CareerGrowth #WomenInLeadership #SelfCareMatters #BossItOrTossIt

In this dynamic episode of Just Us, Liz and Kere tackle a career topic that many professionals—especially Black women navigating corporate spaces—find confusing and intimidating: sponsorship.

Responding to a listener who calls herself “Looking for a Sponsor, Not Just a Cheerleader,” the hosts break down the real difference between mentorship and sponsorship. They explain why a sponsor isn’t just someone who gives advice—but someone who uses their influence, social capital, and reputation to advocate for you when you’re not in the room. Liz reframes sponsorship as a “strategic faith walk,” reminding listeners that while you can’t control who sponsors you, you can control the frequency you’re broadcasting through your work, relationships, and personal brand.

From practical strategies like doing your own 360-degree feedback to intentionally managing your professional reputation, this conversation delivers both mindset and tactical tools for positioning yourself for advancement—even when you don’t see who’s advocating behind the scenes.

Then the mood shifts into fan-favorite segment Boss It or Toss It, where Liz and Kere hilariously debate iconic talk show hosts—from Oprah (original vs. modern), Gayle King, and Tamron Hall to Wendy Williams, Sherri Shepherd, Maury, Jerry Springer, Phil Donahue, and more. Along the way, they unpack authenticity, cultural responsibility, chaos vs. empathy in media, and what it really takes to build a lasting platform.

It’s part career masterclass, part cultural commentary, and all Just Us—where ambition meets assignment, and even the jokes come with leadership lessons.

Liz Nolley and Kere Thomas kick off Season 2 of Just Us by reflecting on the joy (and work!) of Season 1—and shouting out the growing community of listeners and YouTube subscribers. Liz opens with a “Teachable Moment” that’s perfect for a new year and a new season: “Pause as an action” and “silence speaks volumes.” Together, they unpack how Black women—often expected to do the most—can reclaim power by practicing discernment: knowing when to speak, when to listen, and when silence is the strongest move in the room.

Then the episode shifts into a fun, culture-forward “Top 10” segment: Top 10 Business Lessons from The Book of Eddie Murphy—with chapters from Coming to America and Trading Places. From protecting your intellectual property to asking for what you want, learning the unspoken rules, building the right team, and not resting on privilege, Liz and Kere translate classic movie moments into real workplace strategy—without losing the laughs.

They wrap with a special listener perk: a limited-time merch discount (20% off) tied to Divine Nine Founders’ Day season, plus an invitation to join the Inner Circle community for future tools, discounts, and bonus resources.