What would you say if opportunity met you in an elevator? 👀
In this episode of Just Us with Liz & Kere, we introduce a brand new segment—The Elevator Pitch—and welcome our first-ever guest, entrepreneur and master esthetician Erika Fulton, owner of Kin Skin & Wellness.
From corporate strategy to entrepreneurship and self-care, this episode is packed with gems on how to show up prepared, positioned, and confident.
💼 IN THIS EPISODE, WE TALK ABOUT:✔️ What an elevator pitch is—and why you need one
✔️ How to clearly communicate your value
✔️ Transitioning from military service to entrepreneurship
✔️ Skincare for melanated skin & common myths
✔️ The connection between stress, health, and your skin
✔️ Why self-care is essential—not optional
⏱️ TIMESTAMPS00:00 – Welcome to Just Us with Liz & Kere
00:00:45 – Teachable Moment: What is an elevator pitch?
00:02:10 – Key components of a strong elevator pitch
00:05:10 – Why your elevator pitch matters for your career
00:06:30 – Introducing our first guest: Erika Fulton 🎉
00:08:40 – Erika’s elevator pitch (masterclass!)
00:09:30 – Breaking down what makes a great pitch
00:11:00 – Erika’s background: military to entrepreneurship
00:12:00 – What is paramedical tattooing? (powerful impact)
00:13:20 – Restoring confidence after trauma & surgery
00:14:30 – Mind-body connection: how skin reflects stress
00:15:00 – Skincare myths: yes, Black women need SPF 👀
00:16:00 – Gut health, stress & skin explained
00:18:00 – Creating safe spaces through wellness services
00:18:50 – How Erika got started in esthetics
00:20:00 – Representation in skincare for melanated skin
00:21:30 – Hyperpigmentation explained (the science!)
00:23:00 – Why TikTok skincare trends can be risky ⚠️
00:25:00 – How to connect with Erika & Kin Skin Wellness
00:26:00 – Water & skincare: fact or fiction? 💧
00:27:30 – “Black don’t crack”… or does it? 👀
00:30:00 – Final advice: self-care, rest & consistency
00:33:00 – Boss It, Gloss It, or Toss It (fun segment begins 🔥)
00:33:30 – Hot comb vs flat iron vs curling iron
00:37:00 – Bar soap vs body wash vs water debate 😂
00:40:00 – Washcloth vs African net vs loofah
00:42:30 – Bonnet vs scarf vs satin pillowcase
00:50:00 – Quick take: what feminism really means
00:52:00 – Closing + where to find Just Us merch
💡 KEY TAKEAWAY“If I asked you to list everyone you love… how long would it take for you to get to yourself?”
🎧 WATCH / LISTENFull episode available on YouTube, Spotify & all platforms
🔗 https://linktr.ee/lizthepurposecoach
📲 CONNECT WITH OUR GUESTErika Fulton
🌐 www.kinskinwellness.com
📱 @kinskinwellness
💬 JOIN THE CONVERSATIONDo you have your elevator pitch ready? 👀
Or are you still “figuring it out”?
Drop your answer in the comments ⬇️
🔔 DON’T FORGETSubscribe for real conversations for Black women navigating corporate spaces
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🏷️ HASHTAGS#JustUsPodcast #ElevatorPitch #BlackWomenInBusiness #Entrepreneurship #SkincareForBlackWomen #CareerGrowth #WomenInLeadership #SelfCareMatters #BossItOrTossIt