You and your brand strategist have a disagreement — and it's a good one.

Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand.

In this episode, we go head-to-head on one of the hottest debated topics in real estate marketing. Marc argues that personal branding is a manufactured concept - a 1980s relic that's kept agents stuck in "Deborah with her dog" mode while sitting on an explosive vault of real business assets they've never thought to use. I push back, make the case for why personal brand still matters in today's market, and, somewhere in the middle, we find much more common ground than we expected.

Marc is also obsessed with customer experience. He spent all of 2024 mapping 100 buyer pain points and 100 seller pain points, and talks about why the "just sold" postcard is actively working against you, and what it actually means to build a brand versus just building a profile.

Connect with Marc at marc@1000watt.net

What if the real competitive advantage in business isn’t better technology… but stronger community?

In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world.

Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should think of themselves as the connective force in their own local networks.

You’ll learn:

• The difference between community, customer support, and customer success
• Why belonging creates “stickiness” in businesses and brands
• How AI fits into community building (and where humans still matter most)
• What community looks like for real estate agents and local businesses
• Why personality is the secret ingredient to building loyal communities

Connect with Stacey on Instagram

Learn more about Cloze.

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?

In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.

Kendall breaks down the three credibility elements every speaker needs:

• Street credibility

• Performance credibility

• Referral credibility

They talk about why event organizers don’t build events around speakers. They build them around topics.

Why beautiful storytelling isn’t enough.

And how to shift from ego to contribution so you actually get invited back.

If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.

To learn more about Kendall's Academy, visit Industry Speaks Academy here.