What happens when Snoop Dogg’s son partners with someone who is revolutionizing the modern food industry? Iconic ice cream and a masterclass in building what you actually understand.

This week Shawn sits down with Cordell Broadus and Sam Rockwell to break down the real meaning behind “Fix Stuff Yourself.”

From launching Dr. Bombay Ice Cream to navigating “munchie culture,” they discuss how understanding the nuts and bolts of your business is the difference between owning it and just repping it. They also dive into how to stay authentic while serving the masses, and why disruptors usually win while giants fight each other.

Plus, we get lessons that stick, from Sam’s “build a floor, not a ceiling” to Cordell’s sports mindset (straight from Snoop), “Block before you get the rock.”

This one is about doing the work, embracing the pivot, and earning the right to scale. Because if you don’t understand it, you don’t control it.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to great leadership, design, marketing, and even parenting, isn’t complicated at all? What if it’s mostly common sense and good taste?

This week Shawn sits down with Jaime Schmidt, the entrepreneur who went from mixing deodorant in her kitchen to building Schmidt's Naturals into a global sensation.

Shawn and Jaime dive into why simplicity is often the hardest thing to achieve, how aligning your brand with a cultural movement, like the shift toward natural products, can supercharge growth, and why trusting your instincts and taste is a founder’s ultimate advantage. The two also tackle the dangers of “design by committee,” and why the smartest leaders focus on the destination without obsessing over every step along the way.

In business and in life, everyone’s path looks different… but common sense and good taste tend to lead in the right direction.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s the most underrated competitive advantage in business today? Reading.

This week Shawn catches up with Brieane Olson, CEO of PacSun, to talk about the Shawnism that quietly separates good leaders from great ones: Read, Read, Read.

Shawn and Brieane swap notes on how curiosity becomes a strategic edge, why patience in your career almost always compounds, and how to play the old game of business in bold, new ways. Brieane shares her philosophy behind partnering with some of the biggest celebrities in the world; explaining why it’s not about reaching everyone, but reaching the right ones.

They also dive into why purpose-driven brands consistently outperform. When customers feel like they’re part of something bigger than a transaction, loyalty deepens and momentum builds.

At the end of the day, the smartest people in the room aren’t guessing – they’re reading.

Be sure to pre-order a copy of Brieane's fascinating new book, Co-Created: The Cultural Strategy that Redefined PacSun, releasing everywhere May 12th!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.