Marketing by Design Podcast By Andy Milligan cover art

Marketing by Design

Marketing by Design

By: Andy Milligan
Listen for free

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.Andy Milligan Economics Marketing Marketing & Sales
Episodes
  • Tool-centric SEO, posting 16x daily threads, and founder talk with Steven Schneider of TrioSE

    Tool-centric SEO, posting 16x daily threads, and founder talk with Steven Schneider of TrioSE
    Mar 19 2026

    Get inspired by hundreds of the highest converting websites on the internet:

    https://www.mmg.studio/visualswipefile


    Steven Schneider has spent a decade in SEO, and his conclusion is direct: most businesses aren't doing SEO wrong — they're just missing the piece that turns traffic into leads.


    As Co-Founder and CEO of TrioSEO, Steven built his tool-centric SEO framework around one premise — find what your ideal customer is already searching for, build a free tool that solves that problem, and let the tool qualify the lead before anyone picks up the phone.


    In this episode, he walks through real case studies (including a business valuation calculator driving 2,500 monthly searches and 100+ MQLs), the keyword research process behind it, and why Threads is the platform entrepreneurs should be paying attention to right now.


    If your traffic is growing but your pipeline isn't, this is the episode that explains why.


    🌐 Website
    https://trioseo.com/

    💼 LinkedIn
    https://www.linkedin.com/in/schneis/

    🌐 Website
    https://mmg.studio/

    💼 LinkedIn
    https://www.linkedin.com/in/mmgdesign/

    📸 Instagram
    https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 Intro

    02:07 How TrioSEO got started

    05:43 The exit, the pivot, and launching the agency

    11:33 Losing 60% of revenue in 48 hours

    13:04 Posting every day on LinkedIn for three years

    19:33 Why Steven posts 16 times a day on Threads

    22:49 What makes Threads different from every other platform

    28:50 What the lead magnet system actually is

    31:14 The business valuation calculator case study

    33:30 What happens after someone uses the tool

    37:39 Why SEO agencies keep getting blamed for a conversion problem

    50:21 The lead magnet funnel: Steven's hill to die on

    53:28 Where SEO ends and lead gen begins


    TEAM

    🎙 Host — Andy Milligan
    https://www.linkedin.com/in/mmgdesign/

    🎥 Production — MMG Design
    https://mmg.studio/

    🤝 Powered by — AMA Columbus
    https://amacolumbus.org/

    and our friends at COHATCH (Get 2 free weeks of premium coworking, on us)
    https://www.cohatch.com/mbd
    Show more Show less
    58 mins
  • What will ‘Marketing Websites’ Look Like With AI? | Julian Galluzzo, Memberstack

    What will ‘Marketing Websites’ Look Like With AI? | Julian Galluzzo, Memberstack
    Mar 17 2026
    Website being lazy? Start here:https://www.mmg.studio/visualswipefileThe marketer's relationship with the website is changing fast, and most teams aren't ready for what's coming.In this episode, Andy sits down with Julian Galluzzo, content creator and web ecosystem lead at Memberstack, to talk about what it actually looked like to migrate a 600-page-plus marketing site out of Webflow, where AI-powered development tools are headed, and why the smartest thing a web-focused marketer or creative can do right now is stop building digital brochures and start building web apps.Julian has been inside the Webflow ecosystem for years, built and exited an agency at 21, and now spends his days experimenting with new tools and sharing what he finds with thousands of builders.This one is a direct line into where the website is headed, and what that means for your marketing program.CONNECT WITH JULIAN🌐 Websitehttps://www.memberstack.com/🌐 Ship Studiohttps://www.ship.studio/💼 LinkedInhttps://www.linkedin.com/in/julian-galluzzo-610379173/CONNECT WITH ANDY🌐 Websitehttps://www.mmg.studio/💼 LinkedInhttps://www.linkedin.com/in/mmgdesign/📸 Instagramhttps://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 Intro00:01 Training yourself out of public speaking fear01:11 Speaking at Flow Ninja's conference in Serbia02:10 Building a remote career at age 1306:56 100 cold messages a day and the $200 website that started everything08:21 Co-founding Vezza Digital and scaling to 40 people09:57 Why headcount is a vanity metric (Memberstack does more with five)11:14 How Julian became a full-time Memberstack employee16:39 What Julian actually does day-to-day at Memberstack17:07 Why Made in Webflow matters less now19:00 The quantity content strategy that made Julian unavoidable in the Webflow world21:06 The AI and Webflow intersection: where things are actually headed26:07 Migrating a 600-page marketing site out of Webflow27:33 Webflow's positioning problem and the honest AppGen review29:55 Why Webflow's biggest opportunity is becoming the AI tool for professionals32:49 How freelancers and agencies stay defensible in an AI world33:46 Claude Code: try it once and you'll never go back34:15 Stop building digital brochures, start building web apps35:10 The Relume endorsement Julian has never been paid for40:59 Buying a house at 21, leaving it urgently, and what came after44:57 Working 32 hours a week with two kids and doing career-best work45:56 The Vercel CEO reached out. What that actually meant to JulianTEAM🎙 Host — Andy Milliganhttps://www.linkedin.com/in/mmgdesign/🎥 Production — MMG Designhttps://www.mmg.studio/🤝 Powered by — AMA Columbushttps://amacolumbus.org/ and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd
    Show more Show less
    49 mins
  • Financial Masterclass for Solo Marketers: Money Mindset, Taxes, Hiring, & More | Ally Goerdt, Fluid Minds Consulting

    Financial Masterclass for Solo Marketers: Money Mindset, Taxes, Hiring, & More | Ally Goerdt, Fluid Minds Consulting
    Mar 12 2026

    ⚡️ Website Being Lazy?

    Start Here: https://www.mmg.studio/website-optimization


    ☕ COhatch (Get 2 FREE weeks of productivity and unlimited coffee, on us)

    https://www.cohatch.com/mbd


    Ally Goerdt spent over seven years as a CPA before co-founding FluidMinds Consulting, a web design and development company serving nonprofits and small businesses.


    In this episode, Ally breaks down the financial habits that separate thriving business owners from the ones flying blind. From creating visibility in your books to picking the one metric worth tracking for three months, this is a practical financial masterclass built for marketers, freelancers, and creatives who would rather do anything than open a spreadsheet.


    CONNECT WITH ALLY

    🌐 Website

    www.fluidmindsconsulting.com

    💼 LinkedIn

    https://www.linkedin.com/in/ally-goerdt-74b209a6/


    🏋️ CrossFit Bio

    https://games.crossfit.com/athlete/2908106


    CONNECT WITH ANDY


    🌐 Website

    https://www.mmg.studio/


    💼 LinkedIn

    https://www.linkedin.com/in/mmgdesign/


    TIMESTAMPS

    00:00 – Intro

    00:48 – From CPA to Creative Co-Owner

    01:36 – Why She Left a “Safe” Career Behind

    04:36 – The Moment She Felt What Her Clients Felt

    07:49 – The One Mistake Almost Every Small Business Makes

    10:33 – Why Creatives Shut Down Around Money

    13:15 – Step One: Build Financial Visibility

    17:04 – Have Grace With Your Money Baggage

    19:12 – Track One Metric for Three Months

    23:34 – Looking Backwards to Project Forward

    24:53 – Beginner vs. Expert Financial Habits

    28:49 – People First and the FluidMinds Mission


    TEAM

    🎙 Host — Andy Milligan

    https://www.linkedin.com/in/mmgdesign/


    🎥 Production — MMG Design

    https://www.mmg.studio/


    🤝 Powered by AMA Columbus

    https://amacolumbus.org


    …and our friends at COhatch

    (Get 2 free weeks of premium coworking, on us)

    https://www.cohatch.com/mbd
    Show more Show less
    31 mins
No reviews yet