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Instead of host Heather Wilson Schiltz interviewing a guest on Momentum: A Motorsports Podcast, she joins The Visible CEO Crissy Conner on The Visibility Impact Show for a conversation centered on motorsports event organizers.

They dig into why great events still struggle, where marketing and operations often fall apart, and what organizers can do to build more sustainable, memorable events. From branding and budgeting to surveys, staffing, photography and implementation, this episode gives event organizers a practical look at how stronger systems and better visibility can support long-term success.

🎧 What You’ll Hear in This Episode:

• The common issues Heather sees when motorsports events are struggling to survive
• How outdated pricing and lack of budgeting can hurt event sustainability
• What poor branding looks like and why memorable event identity matters
• Heather’s four-step process for evaluating, planning, implementing and assessing an event
• Why post-event surveys are a most valuable tool that organizers can use
• How testimonials and participant feedback can strengthen future marketing
• Why trust matters when event organizers are deciding whether to invest in outside help
• The difference between strategy and implementation and why both matter
• Why marketing and operations work best as part of a full ecosystem, not in isolation

📲 Follow High Gear Success on YouTube, Instagram and Facebook

🌐 Learn more at HighGearSuccess.com

🌐 Sign up for Fuel for Thought virtual meetups for event organizers

📲 Follow Crissy Conner, Visible CEO, on YouTube, Instagram and Facebook

🌐 Listen to Crissy’s podcast: The Visibility Impact Show

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

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Momentum: A Motorsports Podcast, powered by High Gear Success

👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

🔔 Subscribe on YouTube for more motorsports stories and strategies

📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

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Backcountry Discovery Routes has become one of the most recognizable names in adventure riding, but behind every route is years of planning, volunteer efforts and a bigger mission tied to access, education and community.

In this episode, host Heather Wilson Schiltz talks with Inna Thorn, Executive Director and VP of the Backcountry Discovery Routes Board, and Tim James, Board President and Creative Director, about how BDR grew from one route into a nationwide network of backcountry motorcycle adventures. They also share how routes are developed, how the films and dealer screenings help grow the sport and why protecting public lands is a critical part of the organization’s future.

🎧 What You’ll Hear in This Episode:

• How Backcountry Discovery Routes got started in 2010
• The difference between a traditional cross-state BDR and a shorter BDR-X loop
• What goes into route development, from early map research to final filming expeditions
• How riders can download GPS tracks, use maps and tap into route-specific resources
• Why BDR routes are making a real economic impact in small rural communities
• How documentary films, dealer screenings and live broadcasts have helped grow awareness and community
• The challenges tied to public land access and why advocacy partnerships matter
• What new BDR routes and projects riders can look forward to next

📲 Follow Backcountry Discovery Routes on YouTube, Instagram and Facebook

🌐 Learn more at RideBDR.com

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

Support the show

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Momentum: A Motorsports Podcast, powered by High Gear Success

👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

🔔 Subscribe on YouTube for more motorsports stories and strategies

📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

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When Kristen Almer lost her 11-year-old nephew Logan in a tragic ATV accident, her family’s life changed forever. She then turned unimaginable grief into a mission to help prevent similar tragedies for other families. In this episode, host Heather Wilson Schiltz talks with Kristen about how that devastating loss led to years of research, difficult questions, and eventually the creation of the RideSafe Foundation.

This conversation goes far beyond statistics. Kristen explains the common patterns she has uncovered in youth ATV and UTV tragedies, why so many families don’t recognize the risks until it’s too late, and how RideSafe is working to reach kids directly through schools and community partnerships. From industry blind spots to practical ways communities can help, this episode offers an honest look at a problem that affects far more families than many realize.

🎧 What You’ll Hear in This Episode:

• The story of Logan and the tragedy that changed Kristen’s life
• What Kristen uncovered after years of researching youth ATV and UTV incidents
• Why many families using these vehicles recreationally don’t see themselves in traditional powersports safety messaging
• The common mistakes and overlooked factors that show up again and again in youth tragedies
• How RideSafe Foundation works with schools and communities to create hands-on educational events
• Why racers, athletes, and the broader powersports industry may be part of the solution
• How parents, schools, companies, and local communities can support the mission

📲 Connect with Kristen Almer and the RideSafe Foundation on LinkedIn

🌐 Learn more at RideSafeFoundation.org

🌐 Follow the RideSafe Foundation on YouTube, Instagram and Facebook

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

Support the show

-------------------------------------

Momentum: A Motorsports Podcast, powered by High Gear Success

👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

🔔 Subscribe on YouTube for more motorsports stories and strategies

📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook