Podcast Network Insights: Understanding the Business of Podcast "Networks" Podcast By Greg Wasserman Podcast Leader & Relationship Generator cover art

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

By: Greg Wasserman Podcast Leader & Relationship Generator
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What is a podcast network, really?

Is it a group of shows under one banner? A talent management agency? A content studio? Or something entirely new?

And while we’re asking, what is a podcast in today’s world?

With video, social, and streaming reshaping how creators publish and engage, even that definition is up for debate.

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource to understand what to look for when joining a network and how to find the best podcast network for your goals.

For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value.

For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape.

Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive.

Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds.

Whether you’re a network owner, a creator considering joining one, a production agency thinking about starting a network or partnering with one, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks.

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Systems, Sponsors and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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As someone who believes Life is about Time & Relationships, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out to greg.wasserman@rss.com

Greg Wasserman
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Curation by Editorial Standards Wins | Healthpodcast.org
    Mar 26 2026

    What would change if every podcast network made its integrity pledge public, and actually used it to decide who gets through the door? Building a network around editorial standards (instead of just downloads or scale) isn't the standard playbook, but that's where Dan Kendall's approach stands out.

    Dan Kendall brings decades of experience in health innovation and hands-on experience supporting podcasters. After starting in health tech, he became a full-time podcaster, then launched and expanded a health-focused podcast network, Health Podcast Library, developing rigorous selection criteria and testing multiple monetization models along the way. He'll unpack the pressures and choices behind curating science-based health shows with clarity and transparency.

    Listen for:

    05:29 Health Podcast Model Evolution

    16:04 Ethical Advertising and Trusted Referrals

    20:07 Healthcare Podcasting Innovation Summit

    22:15 Podcast Network Pricing Shift

    28:06 Success Requires Effort and Tools

    32:11 Podcast Growth Starts With Packaging

    37:16 Engaging Clients Anytime, Anywhere

    44:51 Rethinking Podcast Networks

    45:54 10X Over 2X Mindset

    51:38 Integrity and Dan's Network

    52:55 Time, Teams, & Connections

    CONNECT WITH GUEST: DAN KENDALL

    FOUNDER & OPERATOR, HEALTH PODCAST LIBRARY

    LinkedIn | Website

    Dan's Book rec: 10x Is Easier Than 2x by: Dan Sullivan

    Dan's Podcast rec: Speak Up for Your Health

    CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

    Website | LinkedIn

    Systems, Sponsors and Partners:

    Hosted with RSS.com Podcast Hosting

    Produced by Stories and Strategies

    Content Repurposed with Castmagic

    Podcast Project Management with Northflow

    Show more Show less
    54 mins
  • From Social Media Agency to Podcast Network | Podcast Nation
    Mar 26 2026

    Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?

    Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.

    Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.

    Listen for:

    00:00 Podcast Networks and Influencers

    10:01 Podcasting Requires Unique Skills

    11:02 Success: Niche is Key

    19:53 Show Development and Launch Strategy

    22:02 Tips for Podcaster Agreements

    27:36 Choosing Between Boutique and Large Networks

    34:54 Cross-Platform Branding Challenges

    41:17 From Social Media to Podcasts

    49:20 No Magic Bullet

    CONNECT WITH GUESTS:

    CLIO DE LA LLAVE, FOUNDER OF PODCAST NATION

    LinkedIn | Clio's IG

    NADINE ROBINSON, FOUNDER OF PODCAST NATION

    LinkedIn

    PODCAST NATION

    Podcast Nation

    Nadine's Book rec: Rabbit: The Autobiography of Ms. Pat

    Nadine's Podcast rec: Petty Crimes

    Clio's Book rec: Transforming Toddlerhood

    Clio's Podcast rec: Take Your Shoes Off

    CONNECT WITH GREG, HEAD OF RELATIONSHIPS FOR RSS.COM

    Website | LinkedIn

    Greg's Book rec: Grit

    Systems, Sponsors, and Partners:

    Hosted with RSS.com Podcast Hosting

    Produced by Stories and Strategies

    Content Repurposed with Castmagic

    Podcast Project Management with Northflow

    Show more Show less
    1 hr
  • Curating Discovery Through Sampler Feeds | Pantheon Media
    Mar 26 2026

    What happens when a podcast network starts by experimenting with a “sampler feed," packing dozens of niche music shows into one place? This approach shaped how one podcast network helped new podcasts find listeners and revealed what truly matters for building a network that endures shifts in technology and creator needs.

    Peter Ferioli has been at the helm of Pantheon Podcast Network for nearly a decade, growing it from a passion project launched with a friend and co-founder, Christian Swain, into a home for more than 100 music-focused shows. In this conversation, he pulls back the curtain on how Pantheon was born out of a scripted rock history show that launched to crickets, why they walked away from ad money early on, and the counterintuitive moves that built one of the most respected independent networks in podcasting today.

    Greg and Peter go deep on the "magazine feed" strategy Pantheon pioneered before anyone else was talking about it, why Slack is the most valuable thing they've ever built (more than any tool or tech), what "liquid content" means for the future of audio, and the red flags every podcaster should watch for before signing with any network.

    Listen For:

    06:28 Early Podcast Growth Challenges

    13:22 Evolving Podcasts for Diverse Audiences

    18:50 Building Listener Loyalty Strategy

    27:11 Streamlining Podcast Tools for Creators

    37:13 Music, Tech, and AI Insights

    42:54 Gigaverse: Collaborative Content Platform

    48:23 Consistency Over Star Power

    51:48 Empowering Podcasters Through Support

    59:51 Insights on Podcasting Success

    CONNECT WITH GUEST: PETER FERIOLI

    LinkedIn | Pantheon Podcasts | Instagram | YouTube

    Peter's Book rec: Notes on Being a Man by Scott Galloway

    Peter's Podcast rec: Possible with Reid Hoffman and Guy Kawasaki's Remarkable People

    CONNECT WITH GREG WASSERMAN, CHIEF RELATIONSHIP OFFICER FOR RSS.COM

    Website | LinkedIn

    Systems, Sponsors and Partners:

    Hosted with RSS.com Podcast Hosting

    Produced by Stories and Strategies

    Content Repurposed with Castmagic

    Podcast Project Management with Northflow

    Show more Show less
    1 hr and 2 mins
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