Read Between the Wines Podcast Podcast By Pierre Ferland cover art

Read Between the Wines Podcast

Read Between the Wines Podcast

By: Pierre Ferland
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Read Between the Wines Podcast is not really a podcast, it's a repository of stories from the wine world. It is focused on the narratives behind the winemakers rather than wine scoring. Founded and hosted by Vino-enthusiast Pierre Ferland, it offers a different and refreshing concept in wine exploration. Each episode offers a unique perspective on vineyard's tales, much like each vintage brings its own profile and personality to a blend. Some conversations will delve into winemaking techniques, while others will explore initiatives to preserve biodiversity and find solutions to combat climate change. From a consumer perspective, we are intrigued by how wine scoring has dominated the industry, leaving many enthusiasts perplexed by its intricacies yet still relying on a solitary number for their selections. We understand and respect the fact that a generous score can help move a few bottles and we won't hold it against any wineries, but from a vintner and a winemaker perspective, we pose a pivotal question: what legacy do you wish to imprint upon your clientele? A numerical rating, or the compelling tale of your craft? Think about it. What score would you give to the "Mona Lisa" or "The Starry Night" from Van Gogh? About "Composition 8" from Kandinsky or "The Creation of Adam" by Michelangelo. It's very subjective indeed and so is Pinot Noir from Burgundy, Cabernet Sauvignon from Australia and Riesling from Germany.Between the Wines Media Productions Art Food & Wine
Episodes
  • E88 - Poderi Cellario · Langhe, Piedmont, Italy
    Mar 26 2026

    What happens when wine stops trying to impress… and starts trying to live?

    In this episode, we head to the western edge of the Langhe in Piemonte to meet Simone Cellario of Poderi Cellario — a third-generation winery that doesn't quite fit the script.

    At first glance, everything feels easy. Playful labels. Litre bottles. Crown caps. Wines that don't take themselves too seriously. But look closer… and you realise this is serious work. We talk about Dolcetto — not as a "simple" wine, but as the cultural heartbeat of the region. A grape that speaks more about people than prestige.

    We explore forgotten and misunderstood varieties like Grignolino and Nascetta, and what it takes to bring them back into the conversation without turning them into museum pieces.

    We also get into something less romantic — the economics of wine. Because making honest wine is one thing. Making it sustainable, financially and socially, is another. This is a conversation about balance. Between tradition and change. Between identity and adaptation.

    And about wine that doesn't try to be perfect… just real.

    And if you think the conversation stops there, it doesn't. We continue the discussion with exclusive bonus material available only on our website — where we go deeper into sustainability, farming philosophy, and the real decisions happening behind the scenes, long before the wine reaches your glass. If you want the full picture, head over to readbetweenthewines.com — the second part is waiting for you there.

    For more information about our Podcast, visit us on the web:
    https://readbetweenthewines.com

    Follow us on Instagram:
    https://www.instagram.com/betweenthewinesmedia

    Connect with us on LinkedIn:
    https://www.linkedin.com/company/read-between-the-wines

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    59 mins
  • E87 - Felicity Carter · In Defense of Wine
    Mar 6 2026

    In this episode of Read Between the Wines, we explore a question that rarely gets asked: why has the conversation around wine and alcohol changed so dramatically in recent years?

    For centuries, wine was simply part of life — part of the table, part of culture, part of how people gathered and shared moments together. Today, however, headlines increasingly frame alcohol through a very different lens.

    To understand what's happening, host Pierre Ferland sits down with award-winning journalist and Drinks Insider founder Felicity Carter, one of the most respected investigative voices covering alcohol policy and the global drinks industry.

    Drawing on decades of reporting, Felicity explains how alcohol debates are shaped not only by science, but also by media narratives, cultural shifts, advocacy networks, and political incentives.

    But beyond policy and statistics lies a deeper question: what role does wine play in human connection, pleasure, and everyday life?

    A thoughtful and provocative conversation about science, storytelling, and the future of wine culture.



    For more information about our Podcast, visit us on the web:
    https://readbetweenthewines.com

    Follow us on Instagram:
    https://www.instagram.com/betweenthewinesmedia

    Connect with us on LinkedIn:
    https://www.linkedin.com/company/read-between-the-wines



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    54 mins
  • E86 - Castello di Gabbiano · Chianti Classico, Italy
    Feb 28 2026

    Sangiovese does not just reveal terroir. It reveals the winemaker.

    In Episode 86 of Read Between the Wines, Pierre Ferland sits down with Federico Cerelli, head winemaker at Castello di Gabbiano, one of Chianti Classico's most historic estates, to unpack what freshness, drinkability, and "modern classicism" really mean in Tuscany today.

    From Federico's first move at Gabbiano in 2011 (taste the past, then rebuild the future) to a masterclass on three distinct vineyard zones, you will hear how soil, wind, and microclimate shape Sangiovese into radically different personalities, from bold and structured to mineral and quietly elegant.

    They dive into oak without the theatre: fewer barriques, more large casks, and a rare local oak experiment that rewinds history without becoming nostalgic. Add climate chaos, the Chianti vs Chianti Classico misconception, and the "drink less, drink better" shift, and you have an episode built for wine lovers who want truth, not gloss.

    Chianti Classico. Tuscany. Sangiovese. No nonsense.

    For more information about our Podcast, visit us on the web:
    https://readbetweenthewines.com

    Follow us on Instagram:
    https://www.instagram.com/betweenthewinesmedia

    Connect with us on LinkedIn:
    https://www.linkedin.com/company/read-between-the-wines


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    1 hr and 15 mins
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