Strategy can feel like a choice between two bad options: a rigid annual plan that gets ignored by February, or constant agility that mistakes motion for direction. We sit down with Joel Grundy, Head of Strategy at Q5, to get back to what strategy is meant to do: help leaders make a small number of tough choices in an uncertain world, without pretending we can “bridle” the market into certainty.

We dig into the lived reality of internal strategy work: building coalitions across investment, technology, people, and go-to-market teams, and staying close enough to leadership that strategy doesn’t become a factory of outputs. Along the way, we challenge the habits that flatten thinking, from purpose statements that drift away from what a business actually does, to pillars that become buckets for every initiative, to KPI lists that describe effects without naming the decisions that create them. Joel shares practical ways to improve strategic sensemaking, including war-gaming competitors and regulators, planning for shifting customer expectations, and keeping options open when you cannot know in advance what will work.

Real-world examples bring it to life: AI as a “firework inside the business”; Netflix and Disney making identity-shaping bets on IP; Apple’s scale and the difficulty of placing meaningful bets; and what defence and rail teach us about why market forces cannot always be the guiding mind. We close with a grounded view of the strategist’s role: not telling people what to do, but giving decision-makers what they need, sometimes as an analyst and sometimes as a counsellor, always with humility.

If you found this useful, subscribe, share it with a colleague who owns big decisions, and leave a review with the strategic question you’re wrestling with right now.

Find Joel here: https://www.linkedin.com/in/joel-grundy-378b278/

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🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality

Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

Strategy can look brilliant on paper and still fail the moment it meets the organisation that has to deliver it. We sit down with Gavin Rouch, an organisational development practitioner, to get honest about why that happens and what to do instead. We talk about organisations as interconnected systems in all their messy glory, where incentives, history, board pressure, and filtered information create strategic blind spots that senior leaders rarely see from the strategy room.

We dig into what “good strategy execution” actually demands: participation that brings operational reality into the process, decision-making that generates real options, and the humility to speak in probabilities rather than perform certainty. Gavin shares why strategies often become propaganda, full of glittering generalities, why tough choices should provoke anxiety, and why the most valuable work is often the dialogue behind the tools. We also explore how emotion and sensemaking shape whether people invest in the direction, and why broadcasting strategy through comms alone leaves teams cold.

From meeting waste and invisible knowledge work to HR and L&D translating strategy into capability building, we map practical ways to close the gap between intent and delivery. We finish with a clear message: strategy is not the exclusive domain of the senior leadership, and everyone has more agency than they think. If this sparked a few uncomfortable truths, subscribe for more, share the episode with a colleague, and leave a review with the biggest strategy gap you see right now.

Send Mike a Message

Enjoying the show?

Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality

Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

Strategy only matters if it survives contact with reality. We sit down with operations chief Jayson Coil to unpack how intent, trust, and disciplined initiative turn a tidy plan into effective action when the stakes are high and time is short. From wildfire lines to boardrooms, we dig into what leaders can do today to bridge the gap between strategy and execution without slipping into control for control’s sake.

Jayson shares frontline stories where readbacks, backbriefs, and honest After Action Reviews exposed interpretation gaps that would have sunk a plan. We talk through building contingencies that go beyond a single preferred course of action, running pre-mortems and red teams that actually change decisions, and the hard but vital habit of judging decision quality separately from outcomes. You will hear why punishing by outcome kills initiative and how to evaluate information sources, conduct bias checks, and make trade-offs instead.

Mission command takes centre stage: not a slogan, but a system. We explore the concrete behaviours that build climate—leaders inviting critique, defining constraints and intent, and creating safe-to-fail simulations where everyone, including the boss, is accountable. We look at aligning policies, incentives, and discipline so they do not undermine empowerment, and why competence in standard practice is the passport to freedom to deviate when context demands it. Along the way, Jayson offers practical tests you can apply: if every deviation needs permission, you have not built mission command; if teams can act on intent and you will back sound judgment, you are getting close.

If you want a clearer strategy, sharper execution, and a team that can adapt under pressure, this conversation delivers tools you can use: red teaming, readbacks, realistic training, and a relentless focus on “What is different today?” rather than “What’s the same.” Subscribe, share with a leader who needs it, and leave a short review with your biggest takeaway so we can keep raising the bar together.

Connect with Jayson: https://www.linkedin.com/in/johnjaysoncoil/
Jayson's Paper: https://drive.google.com/file/d/1WQ_pQL8_WGlIrAcxSpKOQqxhyLNVGKn3/view?usp=sharing

Send Mike a Message

Enjoying the show?

Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality

Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/