The Doula Darcy Podcast Podcast By Darcy Sauers cover art

The Doula Darcy Podcast

The Doula Darcy Podcast

By: Darcy Sauers
Listen for free

The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!2024 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • World Doula Week - What's a Doula to Do?

    World Doula Week - What's a Doula to Do?
    Mar 22 2026

    It's World Doula Week! But what the heck does that even mean and what are we supposed to be doing?

    Doula Darcy breaks it down for you in this episode and shares 5 actionable things you can do to piggyback off of World Doula Week and spread awareness about your own doula business.

    ✨ Connect with Darcy on Instagram : @thedouladarcy / thedouladarcy

    Join My Doula Village for deeper trainings on things like this and so much more!

    About The Doula Darcy: Doula Business Coach & Marketing Strategist

    Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com

    Show more Show less
    12 mins
  • Doula Marketing on Instagram: Simple Strategies That Actually Work to Reach Local Clients with Molly Cahill

    Doula Marketing on Instagram: Simple Strategies That Actually Work to Reach Local Clients with Molly Cahill
    Mar 16 2026
    If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you. Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media. We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out. We also talk about one of the biggest mindset shifts doulas need around Instagram: your goal is not to become famous online. Your goal is to become the go-to doula in your local area. Inside this conversation, you'll learn: what doulas should post on Instagramhow to use Instagram to get local doula clientswhy Instagram matters for birth workers and postpartum doulashow to use keywords and hashtags so pregnant women can find youwhy carousels, collaboration posts, and networking matterhow to make your Instagram profile easier for potential doula clients to understandwhy consistency matters more than chasing viral content If you've been asking: "What should I post as a doula on Instagram?" "How do I market my doula business on social media?" "How can I get doula clients from Instagram?" …this episode will give you practical ideas you can start using right away. This video is for the doula who wants more client inquiries, better visibility, and a simpler Instagram strategy, make sure you subscribe for more training on doula marketing, doula business growth, and how to build a sustainable doula business. ✨ Connect with Molly on Instagram : @mollyacahill / mollyacahill ✨ Connect with Darcy on Instagram : @thedouladarcy / thedouladarcy Join My Doula Village for deeper trainings on Instagram and so much more! About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com
    Show more Show less
    41 mins
  • From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger

    From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger
    Mar 2 2026

    If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you.

    Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy, to talk about what it really takes to build an online offer as a birth worker.

    We cover:

    • How Lizzie went from high school math teacher to full-time online childbirth educator

    • The truth about "passive income" (and why marketing never stops)

    • Why most doulas never finish the digital course they start

    • The burnout that comes from only trading hours for dollars

    • And a done-for-you way to add childbirth education to your business

    Lizzie now works about 15 hours a week, homeschools her 3 kids, earns what she used to as a full-time teacher, and helps doulas license her comprehensive childbirth curriculum instead of building their own from scratch.

    If you're craving a hybrid doula business model, one that gives you more freedom, flexibility, and income, this conversation will open your eyes to what's possible.

    👉 Grab Lizzie's free curriculum licensing guide here.



    Join My Doula Village to get access to Lizzie & Darcy's deeper dive on this subject:
    https://douladarcy.com/my-doula-village-4

    Register for Darcy's upcoming free masterclass on Building a Hybrid Doula Business Model here:

    https://douladarcy.com/masterclass
    Show more Show less
    33 mins
No reviews yet