Most business owners believe they have a time problem.
But in reality, it’s a decision problem.
In this episode, Rich explores why time management often fails and how decision-making drives progress in business.
If you’ve ever felt busy but not moving forward, this episode will resonate.
In This Episode:
• Why time management isn’t the real issue
• How decision avoidance creates overwhelm
• The difference between busyness and progress
• Why action management is the real leverage point
Key Insight:
You don’t need more time.
You need better decisions.
To learn more, visit:
everettcoaching.com

Hiring a senior person can be one of the most important decisions a business owner makes.

It’s often seen as the next step in growth, someone who can take ownership, reduce pressure, and help the business move to the next level.

But many senior hires fail, not because the person was wrong, but because the structure around the role wasn’t ready.

In this episode, Rich explores why senior hires often struggle and what business owners need to have in place before bringing someone experienced into the team.

If you’ve ever thought, “I just need someone senior to help take things off my plate,” this conversation will be particularly relevant.

In this episode we cover:

• Why many business owners hire senior people too early

• The difference between relief hiring and strategic hiring

• The structural mistake that causes most senior hires to fail

• Why clarity of role and authority matters more than capability

• The leadership shift required when bringing in senior people

• What needs to exist in your business before a senior hire can succeed

To learn more visit: https://www.everettcoaching.com

Underpricing often starts from a good place.

Many professional service business owners lower their prices to stay competitive, attract clients, or avoid losing opportunities.

But over time, underpricing becomes expensive.

It creates pressure, weakens positioning, drains energy, and quietly limits the growth of the business.

In this episode, Rich explores the hidden cost of underpricing and why the issue is rarely just about numbers.

If you’ve ever felt busy but not properly rewarded for the work you do, this episode will resonate.

Visit https://www.everettcoaching.com to learn more.

Many service-based businesses hit a frustrating ceiling between $300,000 and $800,000 in revenue.

Not failing.

Not struggling.

But not breaking through either.

In this episode, Rich explores why this plateau happens — and why it’s rarely a strategy problem.

If you’ve ever felt capable of more growth but strangely stuck, this conversation will land.

• The difference between early-stage hustle and mid-stage leadership

• Why most businesses under $300k are still selling time

• The hidden bottleneck that appears between $300k–$800k

• Why control is the most expensive habit in service businesses

• How your plateau may actually be protecting you

• Why scaling requires an identity shift, not just better systems

Most business plateaus aren’t caused by fear of failure.

They’re caused by fear of losing control of what you’ve created, and who you’ve had to become to build it.

Growth doesn’t fail. Identity resistance does.

If part of you feels safer being the centre of everything, you’ll unconsciously rebuild the bottleneck — no matter how many systems you install.

• Where am I still the bottleneck?

• What decision am I avoiding delegating?

• What feels unsafe about growing beyond this level?

• Who would I need to become to lead at the next level?

If this episode resonated, the next step isn’t more information, it’s understanding your pattern.

To explore working together, visit:

everettcoaching.com

In this short but powerful episode, we pause to acknowledge the year that’s been, everything you’ve navigated, created, learned, and become throughout 2025.

Gratitude isn’t just a feel-good practice.

It’s a grounding tool that expands your awareness, strengthens your mindset, and reminds you of how far you’ve come.

And when used intentionally, it also becomes a way to shape your future.

In this episode, we explore:

• Why reflecting on your wins (big and small) matters

• How gratitude shifts your state and your identity as a business owner

• A simple guided exercise to help you recognise what 2025 gave you

• The “future gratitude” process, forecasting what you want to be grateful for in 2026

• How this exercise transforms your clarity, your focus, and your results

• Why this is one of the most powerful tools for aligned goal-setting

You’ll walk away with a deeper appreciation of 2025 and a clearer energetic roadmap for the year ahead — so you’re not just hoping for a great 2026, you’re consciously creating it.

Learn more about working with Rich:

https://www.everettcoaching.com

In this episode, we explore what it really takes to create the results you want in your business next year, and it has far less to do with tactics and far more to do with who you’re becoming.

If you want bigger outcomes, new opportunities, clearer direction, or a stronger business in 2026… you first need to look within.

Your mindset, your identity, your habits, and the standards you hold for yourself all shape what you create externally.

Learn more about working with Rich Everett. Visit: https://www.everettcoaching.com

In today’s episode, we dive into one of the biggest traps business owners and service providers fall into, discounting their rates.

Whether you charge by the hour, per session, or package your work, discounting can quietly erode your confidence, your positioning, your profitability, and ultimately the way clients value your work.

We explore:

• Why discounting creates the wrong expectations with clients

• The hidden cost of lowering your rates (it’s more than just money)

• How discounting undermines your authority and perceived value

• Why hourly rates make this issue even more damaging

• What to do instead of discounting, practical alternatives that protect your worth

• How to communicate your pricing confidently

• The mindset shift needed to stop justifying or apologising for your prices

If you struggle with sticking to your rates, feel guilty about charging what you’re worth, or feel pressure to give discounts to win work, this episode will give you clarity and a more empowered way forward.

Learn more about working with Rich Everett:

Visit: www.everettcoaching.com

$70K to 7 Figures: Case Study in Business Transformation

In this episode, Business Coach Rich Everett breaks down a powerful real-world case study, how one client went from plateauing at $70K in annual revenue to setting the foundations for a 7-figure business, in just three months.

You’ll discover:

• The exact mindset shifts that unlocked rapid growth
• The strategy Rich used to identify hidden bottlenecks and scale sustainably
• How to realign your focus and offer
• The key difference between “working harder” and “building leverage”
• Why inner growth and business expansion always happen hand-in-hand

If you’ve ever felt like you’re working hard but not breaking through to the next level, this episode will show you what it really takes to create quantum growth, both strategically and energetically.

To learn more about working with Rich:

www.everettcoaching.com