On this episode of Marketing Shakedown, Brandy and Jody break down the part of marketing most business owners ignore until it starts costing them leads: local visibility. This is not the flashy side of marketing, but it is the part that helps your business get found when people search for what you do near them. They talk about why social media is only one small piece of the puzzle and why your Google Business Profile, reviews, local listings, photos, hashtags, and community presence matter just as much, if not more.

You’ll hear practical, no-nonsense tips for cleaning up your local footprint, including updating your Google business info, posting regular profile updates, asking for reviews consistently, showing real local content instead of generic stock images, and making sure your business is visible across platforms like Google, Apple Maps, Yelp, and other directories. They also dig into how AI platforms and search tools pull information from across the internet, which means your business needs to show up in more places than just Facebook.

This episode is a solid reminder that local marketing is not just about posting promotions. It is about building trust, showing up like a real part of your community, and creating simple systems that help customers choose you when it matters most. Brandy and Jody also touch on the power of local partnerships, co-marketing opportunities, and why being known in your area can grow both your business and your community.

If your marketing needs a little spring cleaning, this episode will give you a practical place to start.

If your marketing plan is basically “post when I remember and hope for the best,” this episode is for you. Brandy and Jodi break down how to move from chaos to calendar with a simple, repeatable marketing rhythm that small business owners can actually stick to.

They talk through what chaotic marketing really looks like, why a weekly marketing huddle matters, and how to build a content calendar without making it complicated. You’ll also hear a realistic weekly checklist you can steal, plus a reminder that consistency beats last-minute scrambling every time.

This episode is for business owners who are tired of feeling behind, overwhelmed, and reactive in their marketing and want a better system that works in real life.

In this episode:

• The difference between chaos marketing and calendar marketing

• How to run a 15-minute weekly marketing huddle

• Simple content pillars that make posting easier

• A basic weekly posting rhythm for small businesses

• A realistic checklist to keep your marketing moving

Small, steady changes win. You do not need to rebuild your whole brand in one weekend. You need a plan, a rhythm, and a calendar you will actually use. Grounding the episode around “chaos to calendar,” short huddles, and consistency also lines up with Kemp’s core business framework and values.

Need help building a marketing plan you can actually follow? brandykemp.com | 731-234-1390

If your marketing feels like a messy junk drawer full of half used tools, random tactics, and things you started but never finished, this episode is for you.

This month on our social media we have been talking about spring cleaning your marketing, and today Brandy and Jody break it down in a simple way any business owner can do without a marketing degree.

Spring cleaning your marketing does not mean you need a brand new website, a full rebrand, or a huge advertising budget. Most businesses do not need more marketing. They need clarity, organization, and better systems.

In this episode we walk through how to audit the core pieces of your marketing and decide what should stay, what needs improvement, and what needs to go.

We cover:

• How to quickly evaluate your website in under five minutes
• The biggest mistake businesses make on social media
• Why your Google Business Profile matters more than most owners realize
• The simple way to track where your customers are actually coming from
• How to identify marketing activities that bring real leads vs guilt marketing
• The three column system we use with clients: Keep, Fix, Toss

You will also learn why consistency across online listings matters, why most businesses ignore local search signals, and how small adjustments can improve your marketing without rebuilding everything.

Grab a notebook and follow along as we help you clean up the marketing clutter and focus on what actually grows your business.

If you want help going deeper, this type of monthly marketing audit is exactly what our team does for our clients to keep their marketing clear, effective, and working together.

This week’s challenge:
Pick one marketing junk drawer in your business and clean it out.