🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys

If you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.

In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).

Key Chapters:

00:00 - Teaser
00:49 - Introduction and Scott's Background
03:32 - Defining Lifetime Value (LTV)
06:30 - Strategies for Long-term Customer Satisfaction
10:34 - Levers to Improve Customer Lifetime Value
12:35 - Business Growth and Evolving Marketing
14:58 - The Importance of Personal Relationships and Manners
17:21 - Training New Employees and Apprentices
21:14 - Practical Frameworks for Service Excellence
25:08 - Addressing Price Concerns with Value and Urgency
28:48 - Closing Thoughts and Future Episode Teaser

Related Episodes:
Episode 439 with Scott Irwin (Network Plumbing journey)
Episode 440 with Scott Irwin (Designing your ideal life)

CONNECT WITH SCOTT IRWIN
Website: https://networkplumbing.com.au/
Facebook: https://www.facebook.com/networkplumbing
Instagram: https://www.instagram.com/networktradies_/
LinkedIn: https://www.linkedin.com/company/network-plumbing/
Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

If you feel like you’re flat out in your building business but the profit still doesn’t match the effort, this episode is for you.

In Episode 489, Matt sits down with Greg Wilkes from Develop Coaching to unpack what actually separates a $1M builder from a $10M builder and the shift from being the best tradie on site to becoming the business leader who builds a team, installs simple systems, protects margins, and creates a pipeline that doesn’t rely on you doing everything.

🎥 Watch the video version of this podcast at: @TheSiteShed

Key Chapters:
00:00 - Mindset Shift: Tradesperson to Entrepreneur

00:44 - Meet Greg Wilkes: Construction Industry Expert

01:10 - Scaling from $1 Million to $10 Million

04:47 - The Pitfall of High Net Profit (and Not Investing)

08:04 - Healthy Net Profit Margins for Builders

10:00 - The Myth of Staying on the Tools

16:43 - The Importance of Org Charts and Future Hiring

17:54 - Strategy for First Hires: Start Low with Admin/VA

24:17 - First Big Hire: The Site Supervisor

25:10 - The Business Owner's Focus: Marketing and Sales

27:19 - The Challenge of Systemizing and AI's Impact

33:46 - Systemizing for Leverage: Focus on Repeatable Tasks

38:54 - The Importance of Knowing Your Numbers

42:15 - Simplifying Financial Numbers for Builders

46:10 - Mapping Out a Plan for Growth: Job Value Over Volume

48:40 - How to Contact Greg Wilkes (Develop Coaching)

🎙️ About Our Guest: Greg Wilkes
Greg Wilkes is a trade business coach at Develop Coaching, helping builders and tradies scale from being on the tools to running a profitable, systemised business.

CONNECT WITH GREG WILKES
Website: https://developcoaching.co.uk/
Facebook: https://www.facebook.com/greg.wilkes.coach
Instagram: https://www.instagram.com/greg.wilkes.coach/
LinkedIn: https://www.linkedin.com/in/greg-wilkes/
YouTube: https://www.youtube.com/@DevelopCoaching

Links mentioned:
Develop Coaching (Australia): https://developcoaching.com.au/
Develop Coaching (UK): https://developcoaching.co.uk/
Free book download: Building Your Future: https://developcoaching.com.au/download-building-your-future/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

If you have plenty of work booked in but you still feel broke, stressed, or behind on cash, this episode is for you.

In Episode 488, Matt sits down with Kurt Hegeschweiler from Builders Coach to unpack the real reason tradies and builders get squeezed: you end up financing the job while you wait to get paid.

You will learn how to stop bleeding cash, protect your margin, and set your business up so money comes in before it goes out.

Key Chapters:

00:00 - Teaser
00:53 - Welcome to the podcast, Kurt!
01:26 - Kurt's background and specialty in helping builders with optimization and peak performance
06:05 - The preservation mindset of many accountants and bookkeepers
12:49 - The importance of having a plan in place
18:09 - Positioning yourself as the expert within your specific vertical
24:40 - Processes are essential for successfully scaling a business
31:15 - Kurt's simplified financial metrics: 25% Gross Margin, 10% Overheads, 15% Net Profit (25/10/15)
37:41 - The confusion between net profit and money in the bank
42:07 - Good process and proactive communication is a form of marketing and value-add
48:53 - The power of the Profit First business model for financial clarity
54:49 - A goal without a strategy is a wish

📲 Watch on YouTube!

🎙️ About Our Guest: Kurt Hegeschweiler
Kurt Hegeschweiler is a business coach who works primarily with residential builders (custom homes and renovations) through Builders Coach. He's best known for helping builders optimise profit, cash flow, and performance, including guiding over 100 builders to seven-figure net profit results.

CONNECT WITH KURT HEGESCHWEILER
Website: Builder's Coach
Instagram
Facebook
LinkedIn
Links mentioned in this episode:
Million Dollar Builder 2.0 (Amazon and Audible): https://amzn.to/4pv6rd3
Psycho-Cybernetics: https://amzn.to/3LCOviK

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed