In this episode, Laura talks all about sales. She shares why so many nurses avoid sales and how that avoidance quietly blocks both impact and income. The truth is, sales is not a personality trait you either have or don’t. It is a skill. And like any clinical skill, it gets stronger with practice. The real issue is not a lack of certifications or knowledge. It is mindset, experience, and a willingness to actually try.

You will hear a powerful reframe on what you are really selling. Not sessions. Not time. Transformation. Outcomes. A version of your client that does not exist yet but absolutely could. Shelby also breaks down what makes someone say yes, how to lead a clean and ethical sales conversation, and why “maybe” is often just fear in disguise.

If you have ever worried about being too new, too inexperienced, or too uncomfortable to charge, this episode calls that out directly. You do not need to be perfect to create value. You need to show up, hold space, and trust the process.

Because at the end of the day, avoiding sales is not staying safe. It is staying stuck. And the people you are meant to help stay stuck right along with you.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch full episode on YouTube:

https://youtu.be/QbNVOJiVnbI

Mentioned in this episode:

Apply for Nurse Coach Residency here: https://www.thesuccessfulnursecoaches.com/maketheleapwithTSNC

In today’s episode, Shelby guides us through a grounding practice designed for nurse coaches to use before taking action in their business. Whether that's inviting potential clients, delivering proposals, or heading into coaching calls, it’s important to regulate your nervous system in preparation for this work.

What You'll Experience:

• Somatic regulation techniques to calm nervous system activation
• Guidance to shift from outcome control to service-focused presence
• Practice separating old fears from present-moment action
• Breathwork to lower heart rate and release tension
• Visualization to embody your future steady self

When to Use This Episode:

• Before client invitations or sales conversations
• Prior to coaching calls or proposals
• As part of your daily business ritual
• Anytime you need to move from activation to grounded action

You don't need confidence to get started. You need steadiness.

This practice helps you regulate, so you can take clean, aligned action without chasing, performing, or apologizing.

Listen as many times as needed.

Your nervous system will thank you.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Tune in to the full episode on Youtube:

https://youtu.be/8dTW2n-CjuA

Mentioned in this episode:

Apply for Nurse Coach Residency here: https://www.thesuccessfulnursecoaches.com/maketheleapwithTSNC

In today’s episode, Shelby and Laura break down what actually creates success in private practice and why it is not mystical or reserved for other people. Actual client creation is mathematical and built through repetition, volume, and consistent connecting and inviting. If you are showing up emotionally but not directly inviting people, the numbers will always reflect that.

They walk through clear, real world ratios so you know what to expect, including the idea that 10 clean invites typically lead to 2 calls, and that 2 calls per week can steadily build a sustainable practice. The focus is on doing what works even when discomfort, fear, or self doubt is loud, and learning to measure progress by right action rather than immediate results.

They also talk about nervous system regulation, community support, and why most nurse coaches do not succeed alone. This episode is an encouraging and grounding reminder that success comes from learning the skills, staying neutral, and continuing to connect and invite, even during the lulls.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Tune in to our full episode on YouTube: https://youtu.be/8VW0BrUlNKw

Mentioned in this episode:

Apply for Nurse Coach Residency here: https://www.thesuccessfulnursecoaches.com/maketheleapwithTSNC

In today’s episode, Shelby shares her journey from denying she had anxiety to learning to work alongside it while building a successful business. After being diagnosed with Generalized Anxiety Disorder while waiting for open heart surgery, she discovered that anxiety isn't a sign of failure. It's often a sign of growth and expansion.

Shelby opens up about her current anxiety triggers as a business owner: making decisions that impact her team, navigating corporate structure for the first time, and the weight of responsibility as the company grows. She shares how anxiety manifested during her six-month wait for open heart surgery during the pandemic, and how doubling down on her business during that time actually helped her manage the fear.

Five practical tools Shelby uses to manage anxiety:

1. Shorten the decision window
2. Give yourself 24-48 hours max, then trust yourself to decide and adjust later
3. Separate facts from fear
4. Write down what's actually happening vs. the story you're telling yourself
5. Regulate before you strategize
6. Get outside, move your body, calm your nervous system before making decisions
7. Treat anxiety as data, not directive
8. It might mean prepare or slow down, but rarely means quit
9. Build tolerance, not avoidance
10. Confidence comes from doing the things that make you nervous, repeatedly

Anxiety and success are not opposites. Every successful person feels fear and anxiety. They just keep moving anyway. You don't need to be fearless or anxiety-free to build something meaningful. You just need to be willing to move while fear is in the car with you.

Disclaimer: Shelby is a nurse life coach, not a therapist. This shares her personal experience. Seek professional support for your individual needs.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch our full episode on YouTube:

https://youtu.be/n90ydmz-rYY

Mentioned in this episode:

Apply for Nurse Coach Residency here: https://www.thesuccessfulnursecoaches.com/maketheleapwithTSNC

In today’s episode, Laura explores the powerful idea of what changes when we stop playing small in our lives and careers. She challenges listeners to examine the subtle ways we keep ourselves safe by choosing reasonable goals, stability, and certainty instead of pursuing the bigger impact we quietly feel called to create. Through personal stories and reflections from her own nursing career, Laura explains how tension, misalignment, and dissatisfaction are often signals that we’re meant to grow beyond our current roles.

She walks through the mindset shifts required to expand, including recognizing where we’re holding ourselves back, stepping into a new identity, and learning to tolerate uncertainty as part of growth. Laura emphasizes that alignment creates energy and momentum, while playing small often drains us over time. She encourages listeners to trust their internal whisper and that there may be something bigger available to them, and to begin exploring what it would look like to play a larger game in their work and lives.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch the full episode on YouTube: https://youtu.be/w0Cv8E3i0g8

In this episode, Shelby and Laura intentionally shift the conversation back toward the wins and momentum happening inside the nurse coach community. After hearing feedback that recent episodes felt a little heavy, they reflect on the importance of sharing both sides of the journey. Entrepreneurship requires discipline, consistency, and hard conversations, but it also comes with powerful moments of growth, courage, and transformation.

As they share real client stories from their residency program, Shelby and Laura highlight what actually happens when coaches commit to the process. From overcoming fear of being visible online to signing first clients and stepping into leadership, they share how structure, support, and clear expectations are helping coaches move faster and build real confidence. This episode reminds us that success happens when we decide to play full out.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch Full Episode on YouTube:

https://youtu.be/PVq_35uPRrY

Mentioned in this episode:

Apply for Nurse Coach Residency here: https://www.thesuccessfulnursecoaches.com/maketheleapwithTSNC

In today’s episode, Shelby shares an honest reflection on her shift from traditional nursing into nurse coaching, especially after a heavy year filled with personal and collective challenges. She acknowledges feedback from listeners who wanted a more balanced perspective, not just the hard parts of entrepreneurship, but the wins too.

Shelby walks through ten powerful ways her life has changed since becoming a nurse coach, highlighting the freedom, alignment, and autonomy she’s gained. She speaks openly about what it means to care deeply without carrying everything, and how stepping into this role allowed her to reconnect with her purpose.

At its core, this episode is an invitation. If you’ve been questioning your path, feeling boxed in, or craving something more aligned, this conversation will remind you that it’s possible to build a nursing career that actually feels like you.

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch full episode on YouTube:

https://youtu.be/bLUeRPhA0As

In today’s episode, Laura explores the universal human experience of fear and how our relationship with it impacts our effectiveness as nurse coaches. This conversation reveals why working on your relationship with fear is more valuable than perfecting your website, logo, or marketing materials.

The Five Universal Human Fears:

1. Fear of Rejection & Not Belonging - Will I be misunderstood? What will my coworkers think?
2. Fear of Abandonment & Loss of Connection - What if being myself costs me my relationships?
3. Fear of Failure - What if trying confirms my worst story about myself?
4. Fear of Success & Visibility - What if I can't go back once I expand?
5. Fear of Power & Responsibility - What if my impact is bigger than I know how to hold?

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch full episode on YouTube:

https://youtu.be/7i3dwfxDp4s

Mentioned in this episode:

Apply for Nurse Coach Residency here: https://www.thesuccessfulnursecoaches.com/maketheleapwithTSNC