In this episode, Jeff and Danny sit down with Chris Koch, a Head Coach and Trainer at Business Development Resources, to discuss how trades businesses can build stronger teams and more profitable operations.

Chris draws from decades of experience in HVAC and plumbing service companies, where he worked across service, installation, sales, and management roles before becoming a coach and trainer for contractors across North America.

The conversation focuses on leadership development, employee engagement, and the systems that allow trades companies to scale without losing culture or quality. Chris explains why investing in training, transparency, and team development is critical to reducing turnover and building a resilient company.

Business Development Resources
https://www.bdrco.com

BDR Coaching and Training Programs
https://www.bdrco.com/trainers

The Trades Podcast
https://www.thetradespodcast.com

• Why leadership development is critical in trades companies
• How to improve employee engagement and retention
• The systems successful contractors use to scale their business
• Why investing in your team leads to long-term growth
• How coaching and mentorship accelerate business performance

Chapters

00:00 Introduction to the Trades Podcast

00:56 Chris Koch's Background and Role at BDR

04:40 The Value of Trades Education

07:42 Marketing the Trades to Future Employees

09:10 The Importance of Soft Skills in Business

11:39 Hiring Trends and Speed to Hire

13:59 Employee Retention and Engagement

19:06 The Art of Delegation

27:14 Time Management and Focus

36:11 Long-Term Business Planning and Growth

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this episode of The Trades Podcast, hosts discuss the importance of trades and skills in today's economy with guest Zachary Greg Hansen, author of 'The Trade Gap.' Zach shares his personal journey from a traditional education path to discovering the value of trades, the flaws in the education system, and the need for a shift in perspective towards vocational training. The conversation covers the challenges faced by individuals in the trades, the importance of adaptability in the workforce, and recommendations for bridging the trades gap. Zach emphasizes the need for parents and educators to support young people in exploring trades as viable career options.

Zachary shares his personal journey from the world of corporate technology and artificial intelligence to rediscovering the life-changing value of hands-on skills. After experiencing the uncertainty of white-collar employment, he realized that practical trades skills provide something modern careers often cannot, resilience, independence, and real-world problem solving.

Together, Jeff, Danny, and Zach dive into the growing “trade gap” in America, why fewer people are entering skilled trades, and how rediscovering craftsmanship could be the key to building stronger communities and more secure careers. Zach also explains why learning a trade is not just a backup plan, it may be one of the most valuable investments anyone can make in their future.

If you believe the next generation should know how to build more than just digital careers, this episode will inspire you to rethink opportunity, education, and the true value of working with your hands. Share this conversation with someone who believes the future is built by people who know how to create.

Learn more about the book
👉 https://www.amazon.com/stores/Zachary-Craig-Hanson/author/B0BGC6YQ3L

Takeaways

• Zach Hansen emphasizes the importance of trades skills in today's economy.
• The education system often overlooks practical skills in favor of academic achievements.
• Zach's personal journey highlights the value of self-reliance and learning trades.
• The SATs measure cognitive ability but do not reflect practical skills.
• There is a growing need for trades education and vocational training.
• Parents play a crucial role in guiding their children towards trades careers.
• The trades industry faces challenges such as healthcare access and capital for small businesses.
• Zach advocates for a broader definition of trades, including various skills and crafts.
• The importance of having a backup plan and being adaptable in one's career.
• Zach's book aims to inspire a shift in perspective towards trades and vocational education.

Chapters

00:00 Introduction and Exciting News

01:04 Meet Zachary Greg Hansen

02:14 Zach's Life in Idaho

04:30 The Importance of Trades Skills

05:54 The Flaws in the Education System

11:45 Zach's Journey and Career Path

17:13 Facing Challenges and Rock Bottom Moments

19:13 The Shift in Perspective on Education

22:10 The Future of Trades and Skills

28:58 Employer Adaptation to the Trades Gap

34:55 Changing Perceptions of Trades

39:52 Recommendations to Bridge the Trades Gap

42:50 Conclusion and Final Thoughts

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this uplifting episode, Jeff and Danny sit down with Shonna Jordan, founder and CEO of JordanJordan.com Marketing, for a conversation that goes beyond logos and ads and focuses on why your marketing matters. Shonna explains how understanding brand purpose, customer psychology, and tailored messaging can help trades businesses break through noise and build long-term success.

You’ll hear Shonna discuss:

• The fundamentals of effective marketing for service businesses
• How to craft a brand that reflects your values and attracts the right clients
• Why storytelling is essential, even for technical trades
• Common marketing pitfalls and how to avoid them
• How small businesses can compete with bigger competitors using strategy over budget
• This episode gives listeners the tools to rethink their approach and take confident action.

JordanJordan Marketing
https://jordanjordan.com

The Trades Podcast
https://www.thetradespodcast.com

• How to define your brand beyond just a logo
• Why marketing strategy should inform every part of your business
• How to connect with your audience through meaningful messaging
• The difference between marketing that sells and marketing that sticks
• Steps trades professionals can take today to improve their outreach

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.