In this episode, Jeff and Danny sit down with Chris Koch, a Head Coach and Trainer at Business Development Resources, to discuss how trades businesses can build stronger teams and more profitable operations.

Chris draws from decades of experience in HVAC and plumbing service companies, where he worked across service, installation, sales, and management roles before becoming a coach and trainer for contractors across North America.

The conversation focuses on leadership development, employee engagement, and the systems that allow trades companies to scale without losing culture or quality. Chris explains why investing in training, transparency, and team development is critical to reducing turnover and building a resilient company.

Business Development Resources
https://www.bdrco.com

BDR Coaching and Training Programs
https://www.bdrco.com/trainers

The Trades Podcast
https://www.thetradespodcast.com

• Why leadership development is critical in trades companies
• How to improve employee engagement and retention
• The systems successful contractors use to scale their business
• Why investing in your team leads to long-term growth
• How coaching and mentorship accelerate business performance

Chapters

00:00 Introduction to the Trades Podcast

00:56 Chris Koch's Background and Role at BDR

04:40 The Value of Trades Education

07:42 Marketing the Trades to Future Employees

09:10 The Importance of Soft Skills in Business

11:39 Hiring Trends and Speed to Hire

13:59 Employee Retention and Engagement

19:06 The Art of Delegation

27:14 Time Management and Focus

36:11 Long-Term Business Planning and Growth

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this episode of The Trades Podcast, hosts discuss the importance of trades and skills in today's economy with guest Zachary Greg Hansen, author of 'The Trade Gap.' Zach shares his personal journey from a traditional education path to discovering the value of trades, the flaws in the education system, and the need for a shift in perspective towards vocational training. The conversation covers the challenges faced by individuals in the trades, the importance of adaptability in the workforce, and recommendations for bridging the trades gap. Zach emphasizes the need for parents and educators to support young people in exploring trades as viable career options.

Zachary shares his personal journey from the world of corporate technology and artificial intelligence to rediscovering the life-changing value of hands-on skills. After experiencing the uncertainty of white-collar employment, he realized that practical trades skills provide something modern careers often cannot, resilience, independence, and real-world problem solving.

Together, Jeff, Danny, and Zach dive into the growing “trade gap” in America, why fewer people are entering skilled trades, and how rediscovering craftsmanship could be the key to building stronger communities and more secure careers. Zach also explains why learning a trade is not just a backup plan, it may be one of the most valuable investments anyone can make in their future.

If you believe the next generation should know how to build more than just digital careers, this episode will inspire you to rethink opportunity, education, and the true value of working with your hands. Share this conversation with someone who believes the future is built by people who know how to create.

Learn more about the book
👉 https://www.amazon.com/stores/Zachary-Craig-Hanson/author/B0BGC6YQ3L

Takeaways

• Zach Hansen emphasizes the importance of trades skills in today's economy.
• The education system often overlooks practical skills in favor of academic achievements.
• Zach's personal journey highlights the value of self-reliance and learning trades.
• The SATs measure cognitive ability but do not reflect practical skills.
• There is a growing need for trades education and vocational training.
• Parents play a crucial role in guiding their children towards trades careers.
• The trades industry faces challenges such as healthcare access and capital for small businesses.
• Zach advocates for a broader definition of trades, including various skills and crafts.
• The importance of having a backup plan and being adaptable in one's career.
• Zach's book aims to inspire a shift in perspective towards trades and vocational education.

Chapters

00:00 Introduction and Exciting News

01:04 Meet Zachary Greg Hansen

02:14 Zach's Life in Idaho

04:30 The Importance of Trades Skills

05:54 The Flaws in the Education System

11:45 Zach's Journey and Career Path

17:13 Facing Challenges and Rock Bottom Moments

19:13 The Shift in Perspective on Education

22:10 The Future of Trades and Skills

28:58 Employer Adaptation to the Trades Gap

34:55 Changing Perceptions of Trades

39:52 Recommendations to Bridge the Trades Gap

42:50 Conclusion and Final Thoughts

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this uplifting episode, Jeff and Danny sit down with Shonna Jordan, founder and CEO of JordanJordan.com Marketing, for a conversation that goes beyond logos and ads and focuses on why your marketing matters. Shonna explains how understanding brand purpose, customer psychology, and tailored messaging can help trades businesses break through noise and build long-term success.

You’ll hear Shonna discuss:

• The fundamentals of effective marketing for service businesses
• How to craft a brand that reflects your values and attracts the right clients
• Why storytelling is essential, even for technical trades
• Common marketing pitfalls and how to avoid them
• How small businesses can compete with bigger competitors using strategy over budget
• This episode gives listeners the tools to rethink their approach and take confident action.

JordanJordan Marketing
https://jordanjordan.com

The Trades Podcast
https://www.thetradespodcast.com

• How to define your brand beyond just a logo
• Why marketing strategy should inform every part of your business
• How to connect with your audience through meaningful messaging
• The difference between marketing that sells and marketing that sticks
• Steps trades professionals can take today to improve their outreach

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

What does it look like when passion, community, and craftsmanship come together to build more than a business? In this episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Talena Handley, CEO of Girly Garage, to explore how a single idea can grow into a vibrant community built around cars, confidence, and connection.

In this episode, Jeff and Danny sit down with Talena Handley, CEO of Girly Garage, a community-first company dedicated to making automotive education accessible and empowering. Talena discusses how Girly Garage was built around the idea that anyone can learn to work on vehicles confidently when given the right instruction, environment, and support.

The conversation dives into the importance of inclusive training, breaking down barriers in male-dominated industries, and using community engagement as a foundation for growth. Talena also shares insights on leadership, building events that inspire connection, and nurturing a loyal audience that feels ownership in the brand’s mission.

Girly Garage Website: https://www.girliegarage.com/

About Girly Garage: https://www.girliegarage.com/about

The Trades Podcast: https://www.thetradespodcast.com

• How inclusive education strengthens confidence and skills
• Why community matters in trade and automotive fields
• How Girly Garage expanded from local meetups to a thriving brand
• The role of leadership in fostering inclusivity and belonging
• Practical insights for building community-driven business growth

Chapters

00:00 Introduction to The Trades Podcast

01:00 Meet Talayna Handley: Founder of Girly Garage

03:31 The Birth of Girly Garage

08:17 Empowering Through Education

11:31 The Importance of Automotive Knowledge

12:54 Expanding Girly Garage's Reach

15:12 The Gender Gap in Automotive Mechanics

18:50 Safety and Education in Automotive Training

20:36 The Future of Trades and Education

24:28 Challenges Facing Small Businesses

27:21 The Role of Girly Garage in Automotive Education

30:56 Career Paths in Automotive Industry

35:08 Staying Grounded in the Trades

37:30 The Vision for Girly Garage's Future

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this conversation, Jeff and Danny talk with Rafael Torres about the journey of growing Lefty’s Plumbing Services and the values that guide the company’s work. Rafael discusses how maintaining professionalism, clear communication, and high standards has helped the company earn repeat customers and strong referrals.

The discussion also covers training technicians, developing a reliable team, and the importance of staying organized and responsive in a fast-moving service environment. Rafael shares practical insights into running a plumbing company, managing customer expectations, and maintaining quality as the business grows.

Lefty’s Plumbing Services
https://leftysplumbingservice.com/

The Trades Podcast
https://www.thetradespodcast.com

• How to build a strong reputation in plumbing and home services
• Why communication and professionalism drive repeat business
• The importance of technician training and team culture
• How leadership impacts service quality and customer trust
• Practical insights into operating a growing plumbing company

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this episode of the Trades Podcast, Danny and Jeff discuss the challenges and opportunities in attracting young adults to the trades. They explore the importance of paid on-the-job training, creating certificate programs, and the role of technology in training. The conversation also highlights the significance of mentorship, company culture, and engaging with schools to recruit the next generation of tradespeople. With insights from industry experts, the episode provides actionable strategies for business owners to retain employees and build a strong workforce in the trades.

The conversation highlights the importance of mentorship, career progression, workplace culture, and clear communication. Jeff and Danny also share insights on training programs, leadership development, and why creating a sense of purpose in the workplace can dramatically improve retention.

This episode is a practical and motivational discussion for contractors, shop owners, and leaders who want to build stronger teams and a stronger industry.

The Trades Podcast
https://www.thetradespodcast.com

• Why recruiting in the trades requires a new approach
• What younger workers value in a workplace
• How mentorship and training improve retention
• The role of culture in building long-term teams
• Practical ways to attract motivated apprentices and technicians
• Why investing in people strengthens your business

Chapters

00:00 Introduction to the Trades Podcast

01:05 Attracting Young Adults to Trade Schools

03:55 Competing with Trade Schools for Talent

04:04 The Importance of Paid On-the-Job Training

07:34 Creating a Certificate Program for Employees

09:34 Utilizing Technology in Training

12:13 Bringing in Industry Experts for Training

15:47 Documenting Employee Training and Progress

20:18 Creating a Clear Career Pathway

22:45 The Role of Company Growth in Employee Retention

26:13 Formalizing Apprenticeship Models

30:15 Recruiting Young Adults into the Trades

41:09 Building a Strong Company Culture

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this episode, Jeff and Danny talk with Tommy Holstein, CEO of Solid Ground STL, about the challenges and rewards of leading a construction and foundation repair company. Tommy explains why attention to detail, honesty with customers, and strong internal culture are essential in an industry where trust and safety matter most.

The conversation explores leadership under pressure, growing a skilled team, and maintaining high standards as a business scales. Tommy also discusses the importance of educating homeowners, standing behind your work, and making decisions that protect both people and property.

Solid Ground STL
https://www.solidgroundstl.com

The Trades Podcast
https://www.thetradespodcast.com

• How to build trust in high-stakes construction services
• Why quality foundations start with strong leadership
• The role of education and transparency with customers
• How to lead teams in physically demanding, technical work
• What it takes to grow a trade business responsibly
• Why long-term reputation matters more than short-term wins

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this episode of The Trades Podcast, hosts Jeff and Danny welcome Kathy Denton from Berger Hardware, who shares her extensive experience in the door hardware industry. Kathy discusses her journey from being a client to working at Berger Hardware for over 32 years. She highlights the transition to their new location in Encinitas, the unique showroom experience, and the importance of building relationships with clients and contractors. Kathy also explains how they guide homeowners and contractors through the selection process, the impact of technology on hardware, and the value of their job walk services. The conversation emphasizes the commitment to customer service and the personal touch that sets Berger Hardware apart from larger retailers.

The conversation explores how Berger Hardware balances tradition with innovation, stays responsive to contractor needs, and remains a trusted resource for builders, remodelers, and skilled trades professionals. Kathy also shares lessons on customer service, communication, and consistency that apply across every trade business.

Berger Hardware Inc.
https://www.bergerhardwareinc.com

VISIT US: 579 Westlake St., Encinitas , CA 92024

Get Directions

SERVING AREA: Del Mar, CA 92014, La Mesa, CA, La Jolla, CA, San Diego, CA, Rancho Santa Fe, CA, and surrounding areas

CONTACT US: (619) 268-1885

BERGER HARDWARE INC. is a Proud Sponsor of The Trades Podcast!

What You Will Learn

• Why supplier relationships matter in the trades
• How product knowledge supports jobsite success
• The role of customer service in construction supply
• How trust is built through consistency and reliability
• Why hardware selection impacts project quality
• How Berger Hardware supports contractors every day

Chapters

00:00 Introduction to Berger Hardware and Kathy Denton

02:51 Kathy's Journey with Berger Hardware

05:34 Transitioning to the Encinitas Location

08:43 The New Showroom Experience

11:31 Building Relationships with Clients and Contractors

14:21 Memorable Moments at Berger Hardware

17:24 The Importance of Customer Service

20:07 Navigating Client Needs and Choices

23:00 Unique Design Choices in Hardware

25:54 Problem Solving for Clients

28:44 Crafting Unique Solutions for Home Design

36:27 Embracing Technology in Home Security

42:42 Understanding Security Features and Options

47:37 The Importance of Job Walks in Remodeling

54:21 Custom Solutions vs. Off-the-Shelf Products

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.