The Marketing Freelancer: Unicorns Unite Podcast By Emily Reagan | Digital Marketing Mentor Speaker cover art

The Marketing Freelancer: Unicorns Unite

The Marketing Freelancer: Unicorns Unite

By: Emily Reagan | Digital Marketing Mentor Speaker
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Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!Copyright 2026 Emily Reagan | Digital Marketing Mentor, Speaker Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients

    #280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients
    Mar 24 2026
    Custom GPTs: Part 2You've been using AI for your clients, but are you using it for your own freelance business?I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing.Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing.Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature.Listen to learn more aboutHow to build a custom GPT project that actually sounds like you and why the personal details matterWhy all three guests started using AI for their own business before their clientsThe prompting habits that separate good outputs from cookie-cutter onesReal use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids’ schedulesThe freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show: Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279Freelancer Rates in 2026: The Truth About What You’re Really Making Per Hour with Emily Reagan #277How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276Connect with Candice Tate:Fractional Inbound Marketing Specialist@clevercalic.cohttps://clevercalic.co/ Connect with Jenn Mullen:Systems Strategist@mindfulvirtualassistanthttps://www.jennmullen.comConnect with Robyn Stoney:Digital Media Consultant@robynthebrillianthttps://www.robynthebrilliant.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.
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    1 hr and 9 mins
  • #279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them

    #279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them
    Mar 10 2026
    Custom GPTs: Part 1Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it.Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon.Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one.Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells.Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them.Listen to learn more about:Why ownership and contracts matter more than most people thinkKey intake form questions you should always ask clients before you start buildingHow to handle the revision process so clients give you useful feedbackWhy beta testing with real users (not just yourself) is the step that separates a good GPT from a great oneIf custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show:Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!Connect with Suze Lake:AI Operations Strategist@creativesolutions_suze www.creativesolutionsworldwide.comConnect with Sara Vartanian:Launch Copywriter & Strategist@saravartanianhttps://www.saravartanian.com/Connect with Catia Trooskin:Marketing Operations & Project Management@troo_virtual_serviceshttps://www.troovs.com/Connect with Traci Howell:Integrative Content Specialist@VictoryAssistantswww.victoryassistants.comConnect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.
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    1 hr and 26 mins
  • #278 What's Working with Google + Meta Ads in 2026: Top Trends Freelance Marketers Need to Know with Danielle Migliaccio-Morse

    #278 What's Working with Google + Meta Ads in 2026: Top Trends Freelance Marketers Need to Know with Danielle Migliaccio-Morse
    Feb 24 2026
    Google and Meta ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with.That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad spend for 15+ years, has turned failing Meta and Google campaigns into 100% year-over-year revenue increases, and genuinely knows how everything fits together — from the ad platform all the way through the email funnel. We nerded out on what's actually working right now with paid traffic, what to watch for, and how to talk to clients about it.Listen to learn more about:Danielle's top three trends for digital ads in 2026How "tried and true" ad strategies from a few years ago are now a liability & the new features we need to embraceThe difference between running ads on Meta vs Google and which one is right for your businessWhy diversifying ad spend across platforms is the smartest thing your clients can do right nowHow to set client expectations around testing windows, communicate data honestly, & build lasting trustDon't get stuck in the cycle of constant content creation. If your clients are still running all their ad spend through Meta and crossing their fingers, this episode is going to change how you think about their strategy.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here**my affiliate linkLinks Mentioned in Show:Grab Danielle’s FREE guide The Roadmap to Digital Ads Success: 6 crucial steps to set yourself up for profitability before you even spend a cent on ads, including how to set realistic goals and budgets for your ads.Scale your marketing business with a community that has your back: If you have the skills but need more clients and a tighter network, join us in the Digital Marketer’s Workgroup. We’re a close-knit group of freelancers sharing job leads, advanced marketing trainings, and the kind of "in-the-trenches" support you can't find in a Google search. Apply here!How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276Connect with Danielle:Instagram: @digitalmarketingdanielleWebsite: https://dmsquaredmedia.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.
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    54 mins
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