Showing titles in Consumer Behavior & Market Research

In a world where every click counts, understanding the psychology behind our digital decisions is more crucial than ever. 'Click Here: A High-End Meta-Guide to Attention, Decision Psychology, Digital Influence & Human Behavior in an Overstimulated World' is your premium resource for navigating the complexities of online behavior. - **Decipher the Science of Attention**: Discover why our focus is so fragile and how digital environments exploit this. - **Uncover Decision-Making Triggers**: Learn the frameworks that drive clicks, from curiosity to fear and status. - **Navigate the Digital ...

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.

German products, especially automobiles, are highly overrated and relying on past glories. BMWs are the most expensive cars to maintain, with Mercedes in second place. German products are not very reliable, are expensive.

An excerpt: "...Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even link your Twitter account to your Facebook page and have all Tweets show up there as well. Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others..."

Holistic business owners often prioritize getting and keeping clients over their own well-being and the value system they built their business on. But what if there was a better way? Needing vs. Leading is an award-winning book offering invaluable insights and lessons on eliminating approval-seeking, communicating effectively, and upholding your boundaries with clients. It will guide you through effectively engaging your fears and addressing your inner change work to improve your business practices and client outcomes. With practical exercises that can be engaged with daily, you'll unlock ...

Tired of releasing great music into a void? Frustrated by the constant struggle for streams, followers, and recognition in a saturated industry? You pour everything into your craft, yet your music gets lost among millions of other tracks. This is the career-killer for today's DIY musician. The problem isn't your music; it's your marketing strategy. It's time to stop thinking like a struggling artist and start acting like a successful curator. In "The Curator's Playbook," music producer and successful playlist curator Bekim Bytyqi (Bekim!) reveals the proven system he used to pivot from ...

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action.

What is the current ‘coolness factor of your business?’ Today, no matter what city, country or corner of the world your business operates in, even if you run a website, a ‘coolness factor’ is a necessary factor for any business to have in order to connect with today’s modern, technology-driven consumers. In 2019, Generation Z, Generation X, Millennials and Baby Boomers all have something in common. which is that more so than ever, these multigenerational consumers are drawn to spend their available money and disposable income on products and services of companies and brands that ...

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

Dive into the adrenaline-fueled world of jet ski racing with "Riding the Wave," a comprehensive guide to carving out a niche in the exhilarating realm of water sports marketing. This eBook is your gateway to understanding and mastering the dynamic intersection of sport, branding, and audience engagement. Begin your journey with an introduction to the evolution of jet ski racing, exploring how this high-octane sport captures the imagination of spectators worldwide. "Riding the Wave" delves into the nuances of niche sports marketing, offering invaluable insights into the opportunities and ...

En este ebook podrás encontrar herramientas para realizar inteligencia de mercados, las cuales te permitirán identificar el país al que puedes exportar tus productos, teniendo en cuenta los datos estadísticos que serán la base fundamental para analizar los mercados, generar la estrategia de internacionalización y llegar a nuevos consumidores de forma acertada.

In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.

Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.