David Meerman Scott

The Grateful Dead broke almost every rule in the music industry book....

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective...

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000...

Tuned In reveals the "secrets" that separate market leaders from followers and failures....

Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately...

A World Wide Rave is when people around the world are talking about you, your company, and your products....

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public-relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. “Real...

In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal...