Agents of Change

Rethinking Insurance Agency Marketing

By: John M. Tate, Jay Adkins, Natalia Tate

Narrated by: Jason Leikam

Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.

For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business.

The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.

©2017 Agency Marketing Machine (P)2017 Agency Marketing Machine

Super Heros Exist

Being community focused is great, but what does that mean? How does that focus make you shine or stand out to your clients and your community? Agents of Change will help you understand what it means to take your drive for community and make it a fun and exciting growth based commitment for your team, your community and ultimately your insurance agency.

Story with a meaning

Even though it was fiction the meaning was very powerful. In sales there are many ups and downs but when you work as a group to help others, you get back 10 fold. Zig Ziglar has a famous saying, “ help enough people get what they want and you will get what you want.”

something different!

We already have a "give-back" program. I am rethinking our program after reading this book!

Practical strategy told through a story

This book hit at the right time for me. California insurance market has been rough for the past 2 years. It’s turning around now and I’m in good shape to take advantage of that. This is a great strategy to propel an agency out of a rut

buy this book

I have it on repeat and have listened to it a dozen times. Great program