How to Sell Life Insurance.: Life Insurance Selling Techniques, Tips and Strategies

By: Michael Bonilla

Narrated by: Greg Young

In this book we will cover the following topics:

1. Rebuttals/Common objections
2. How to develop a process for selling life insurance
3. Life insurance sales strategies
4. Rapport building
5. Systems to determine a death benefit
6. Why people buy life insurance
7. Common sales maxims and mistakes
8. Selling based on value not price
9. Ways to differentiate yourself in your market

Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems, and techniques that have helped me in my career.

Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way? Are you looking for under-served markets? Are you looking for structure? Do you ever wonder when to offer permanent over term insurance? Do you wonder how a life insurance retirement plan works? What about the pitfalls of a life insurance retirement plan?

©2018 Michael Bonilla (P)2018 Michael Bonilla

Just an Amazing Book!

So grateful to come across this amazing valuable book. I just started my Professional career in selling and Educating people about Life insurance and how it works so this book was right on time. I will forever listen to this book as a reference and share with my team as well. Thank you for such great content.

Good insight

a lot of helpful tips. a bit general at times but overall I'm happy with the purchase

Excellent Training

I recommend this book to everyone that is a licensed insurance agent. First timers and veterans. Definitely a standard Operations Procedure training program.

I have listened to back to back about ten times. And I will continue to listen until I can duplicate this information and it becomes systematic in me as I help families. Thank you


Fernander Ross
Daytona Beach Florida

good refresher on life inssurance

really enjoyed the content was very helpful and straight to the point, was a little short

Great read!!

I really Enjoyed this book, I recommend reading if your in the life and casualty field