Branded Not Blanded First Edition

KickCharge™ Your Home Service Brand

By: Dan Antonelli

Narrated by: Virtual Voice

The Blueprint for a Killer Home Service Brand. - First Edition - NOT THE NEWEST VERSION

PLEASE NOTE: THIS IS THE FIRST EDITION VERSION- THERE IS A NEWER SECOND EDITION (BLACK COVER): Click 'SEE ALL FORMATS AND EDITIONS'

Now is the time to invest in your home service branding and build a brand that is unique and disruptive. This book gives you the blueprint for how to build a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customer. Covering the basics from naming and tagline to the logistics of building a disruptive wrap, you’ll learn how better branding yields a much-improved marketing ROI and a smaller marketing budget.

This book features real case studies from home service business owners. You’ll read about the results their new brands have had, and the effect not only on revenue but internal culture. Imagine your home service brand standing out instead of just fitting in (blanding). What would happen for your home service business if it had a unique and disruptive brand that people remembered when they needed service?

Written by Dan Antonelli, the Creative Director and President of KickCharge™ Creative, this book leverages his nearly 30-year track record of developing some of the most successful home service brands in the country. With over 2000 brands to his credit, Dan shares his winning formula to get inside home consumers’ minds and help create a brand that connects them to your home service company. When it comes to branding, home service companies have two choices: Build a disruptive brand and spend less on marketing or overspend on marketing to overcome a poor brand. Most choose the latter, which creates an opportunity for your company to take market share by building a truly disruptive brand!

Great primer on understanding how a brand works.

This was a great listen, really appreciated what Dan had to say. He really lays it all out on the table and kept it interesting. Opened my mind to accepting ideas that I was previously ignorant about.

Inspiring

Immense amount of information the information in this book can save you 1000 maybe millions 10 out of 10 highly recommend

Trailer Wraps and Truck Wraps and how to make them pop

What I learned is, don’t make your business look like everyone else, use completely different colors, use mascot if it makes since