Design for How People Think

Using Brain Science to Build Better Products

By: John Whalen PhD

Narrated by: Mitchell Dorian

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

• Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
• Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
• Learn how to immediately apply what you’ve learned to improve your products and services
• Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 John Whalen (P)2021 Upfront Books

One of the deepest books on UX I’ve read in a while

While I expected a generic surface level book, I am glad I was wrong. The author understands the topic on a deep level, going into such advanced subtleties as linguistics for determining personas. That’s rarely touched but even the best in the industry.
The book is a must for any UX professional.

Generally Great Starter for Software UX Design

The approach to understanding customer feedback to improve design is very easy to understand and can be applied immediately to software products.
I think my only wish of the author would be stepping through a few more varied types of software applications with the methodology applied to each. My opinion is that doing so would give the reader a better sense of what they may experience with a web application for example vs a desktop software product.

Generally, this is a great introduction to understanding how to apply feedback into software product design.

Couldn’t recommend enough! 5 star read!

Absolutely loved this book! With all the amazing case study examples plus the best narrator’s voice I’ve heard so far, I was hooked from beginning to end! So so so good! I bought a physical copy after listening to the audiobook :)

Ho-hum and obvious

If you know enough about the world to be able to comprehend the words in this book, you already know what the author has to say. It's elementary, at best. Also, the AI commentary is already dated.

It's a short book, but it could be even shorter: "Seek to deeply understand your users by considering all dimensions of their behavior and motivations. Then, design accordingly."

Skip this book.

Thx

Good book for ux or ui designers. Clearly articulates processes for designing web and app stuff… but definitely a surface level text, just cause its so short, it doesn’t have the meat to dive deep but for what it is, its good.