Prepare for Crisis - Plan to Thrive

The Inside Story of How One Company Did It Right

By: Tom Raffio, Diane Schmalensee

Narrated by: Joe Scalora

Managing during a crisis is much easier if your organization has a foundation that supports, rather than diverts, time and resources from your response to the pandemic. Emerging successfully is much more likely if the foundation you have built speeds up your actions rather than slows them down. It all comes down to good common sense. If you go into a crisis in a strong position, you are much more likely to handle it well, be resilient, and emerge strong. If you go into a crisis weak or off balance, you will have a much bigger challenge and may be lucky to merely survive.

This book is organized in three sections:

• Before the Crisis: Build a Strong Foundation Based on the Best Management Principles
• During the Crisis: Use the Foundation to Act Wisely
• Emerging from the Crisis: Renew the Foundation with Lessons Learned

©2021 Tom Raffio (P)2022 Tom Raffio