Scientific Advertising

By: Claude C. Hopkins

Narrated by: Paul Jones

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom

Super Book on Advertising

I really enjoyed the knowledge this book offered on Advertising from a scientific perspective. A must for anyone in the field of Sales.

a must-read for agencies and business owners

if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.

A should read or listen to.

Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.

Classics of Underwriting!

Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.

One of three Books to save my life

This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life