Secrets of Question-Based Selling, 2nd Edition

How the Most Powerful Tool in Business Can Double Your Sales Results

By: Thomas A. Freese

Narrated by: Steve Menasche

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs.

But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness - identifying the strategies and techniques that will increase your probability of success.

How you sell has become more important than the product. With this hands-on guide, you will learn to: penetrate more accounts; overcome customer skepticism; establish more credibility sooner; generate more return calls; motivate different types of buyers; develop more internal champions; close more sales...faster; and much, much more.

©2000, 2013 Thomas A. Freese (P)2020 Gildan Media

Wrong narrator

I’ve heard nothing but rave reviews about this book from sales professionals in many different industries. However, I cannot get through this audiobook. The narrator is a terrible choice for this particular book. I’m going to return it go for the e-book I suppose.

Great Education!

Great insight into question based selling. Shows a way for everyone to benefit from the sales process, both client and seller.

A lot of nothing

Go read Grant-Blount-Hopkins-Gitomer and Ziglar. This is empty man, I’ve learned better closing
strategies from Carl Von Clausevitz and from The great mental models. That is a lot to say.

Excellent info

Very enlightening and informative! Highly recommended for all that want to improve their sales tools!

How to sell

This is awesome to build your sales ability. The growth you will find is amazing.