The 4:2 Formula

Getting Buyers off the Fence and into a Home

By: Jeff Shore

Narrated by: Jeff Shore

Something in your clients' lives isn't working for them right now, and they need a fix. They're on a mission - a mission to improve their lives. Your job is to connect to that mission so deeply the path to the sale literally roles out right in front of you.

The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.

©2012 Jeff Shore (P)2012 Jeff Shore

Must read/listen for home salespeople

Simple and concise. KISS. You can listen in a few hours and be implementing that same day.

Logical and realistic.

This is one to read twice to break all the paradigms taught about real estate.

Great solid techniques

Helpful for all sales, any industry for inspiration using guidelines and proven techniques!! I have read this book more than once and find it to be time tested and extremely helpful.

Sale more homes and have clients for life

Some times you need to be reminded of the basics. This is not about a hard sell this is about finding someone problem and as a sales person being able to fix their need. It's about the relationship you for as a sales person and the ICare calls. This is a solid reminder of how to sell with purpose and be proud of the job you do.

Excellent read!

I completely agree the sales process is too much about asking what questions. To be effective, we need to dig deeper. People are dying to be known, understood and heard… being a sales person who understands how to unlock a persons motivation is absolutely life changing. Becoming more effective in selling is possible… read this book, and practice over and over and over…