The Customer of the Future

10 Guiding Principles for Winning Tomorrow's Business

By: Blake Morgan

Narrated by: Lisa Larsen

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:

• Learn the ten defining strategies for a customer experience-focused company.
• Implement new techniques to shift the entire company from being product-focused to being customer-focused.
• Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.

Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

The narrator

I really enjoyed the content of this book, however I felt like Siri was reading it to me. NOT a great customer experience… ironically

Well-written, timely, informative business book

Ms. Morgan does an excellent job giving her arguments for why customer service is vital to a company’s success. She explains why it is even more important in the electronic age. Her prose is a pleasure to read (has she missed her calling as a novelist?). She lays out her points clearly and concisely, and then expounds on those points just as clearly and concisely. A must read for anybody involved in business, She explains why empathy is so important in today’s business environment. I think this has wider applications in our world today; her advice on how to treat customers is helpful for leading a successful and fulfilling life.

Excellent knowlege gained through storytelling

As the author takes us thru storytelling in a reader centered way I found myself looking forward to each new chapter and what I would learn and could implement into my business