The Forgotten Foundations of Fundraising

Practical Advice and Contrarian Wisdom for Nonprofit Leaders

By: Jeremy Beer, Jeffrey Cain

Narrated by: Steve Menasche

In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.

The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.

©2019 John Wiley & Sons, Inc. (P)2019 Gildan Media

It was very helpful

It was very helpful and motivating for me, especially since I am starting new foundation.

Uncommon common sense

Uncommon common sense. It confirmed for me that there are some human, old fashioned things you just have to do, no matter what the promise of technology.

Long winded and annoying

The authors are so hell bent on complaining about other philanthropic professionals that it takes them forever to get to their point. They do have some good points, but one has to wade through their long-winded rants first.