The Sales Enablement Playbook

By: Cory Bray, Hilmon Sorey

Narrated by: Cory Bray

In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This audiobook provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry.

Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.

©2017 Cory Bray & Hilmon Sorey (P)2017 Cory Bray & Hilmon Sorey

A MUST Read for ALL SALES LEADERS

I’m currently in sales enablement and wish I read this book sooner. So glad I found this book, it will be an absolute game changer for my career. It took me extremely long to finish this book (listened to on audible) because I kept pausing and typing notes. It is filled with so much practical advice and tactics, it is definitely the most tactical book I’ve read. F*cling fantastic, cannot rave more about it!

Steps

The concepts are great to be honest. Countless of nuggets and secrets.
I am greedy, and id like more specific examples or steps of the sales steps, once we have the buyers journey…..
But this truly is a great book

Content was ok but recording was not good

The content to the book was ok but not great. The recording was disappointing. It seemed as if the person doing the voice over had never looked at the book and just picked it up the first time and recorded it. Also, there aren’t pauses between sections so they all flow together and it’s hard to distinguish one section from another. Very disappointing and hard to listen to.

Random vague and over simplified advice.

Says a lot without really saying much. Does not give tactical advice instead offers vague frameworks or theories. Ex. “Use metrics to track your enablement programs…” or “your sellers should be hitting the phone on day two they don’t need more enablement”.

Not helpful unfortunately. Would not recommend. If you’re completely new to a sales org and want to learn basics then this could be worth the read.