The Salesperson's Secret Code

By: Ian Mills, Mark Ridley, Ben Laker, Tim Chapman

Narrated by: Russell Newton

What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performing salesperson? What impact does culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling.

Based on interviews and analyses (qualitative and quantitative) of thousands of the world's leading salespeople, across a mix of industries, cultures, and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. The authors of The Salesperson's Secret Code combine hard data with intelligent insight to tell, with verve and skill, how the world s best salespeople continue to thrive in uncertain times and how others can learn from their success.

©2018 Ian Mills, Mark Ridley, Ben Laker, Tim Chapman (P)2018 LID Publishing

Great way to distill success in top performers

If you want to know what traits top performers have, then read this book!