The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

By: David Hoffeld

Narrated by: David Hoffeld

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Best Sales Book I've Read

Would you listen to The Science of Selling again? Why?

It is packed with ideas that are scientifically proven and can be used on real sales calls. I've already begun using the ideas and my results are improving. Everything about it is 5 star!

It took way to long to finish this book

The content of the book is five stars. However, the author reading this book was not entertaining at all. I fell asleep listening to David (the author) read his book multiple times. I was very disappointed with this aspect of the audiobook. A professional narrator should rerecord this audiobook.

Good information Narrator hard to listen to

This is very informative. Will need to listen to 2times to let soak in good. But a lot of good thoughtful information. A new up to date way a dealing with sales in our ever changing world. The only negative is that the narrator is very difficult to listen to.

las ideas y aportes son geniales

las ideas y aportes son geniales, creo que le hubiera dado más efectividad más profundidad sobre los tips

Narrator made it impossible to finish

The book sounded like it had good information but it’s like pulling teeth to get through it. The biggest issue is this narrator has one of the worst voice to listen to. Almost finished but had to stop. Couldn’t finish.