The Short List

How to Drive Business Development by Focusing on the People Who Matter Most

By: David Ackert

Narrated by: David Ackert

Focus on the right relationships for better business results.

When it comes to business development, professionals often struggle—not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: "What is the best use of my time?"

The Short List delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts. It provides a step-by-step plan with easy-to-use exercises to help newcomers get started and seasoned rainmakers hone their approach. Streamline your networking system and elevate your business development results with this indispensable guide.

Cofounder and CEO of PipelinePlus David Ackert is a highly regarded business development thought leader who has pioneered revenue acceleration programs for hundreds of professional services firms worldwide.

©2025 Ackert Advisory Inc. (P)2025 Ackert Advisory Inc.

Amazing!

David’s words are clear, concise and inspirational. He understands human nature and the necessary discipline to do business development. The variety of options for all stages of one’s business means this is a book one can refer to for actions necessary to grow, scale or exit a company.

A great summary of world experiences and masters within the industry.

Goldmine for those looking to build the right circles

I got access to this audio and listened at the right time, I needed the information but didn't know I could get it this way, really glad that I got this audio

I'm planning on going over again and again to make sure I understand it perfectly and dig up all the gold, am sure not leaving anything behind