Traction

How Any Startup Can Achieve Explosive Customer Growth

By: Gabriel Weinberg, Justin Mares

Narrated by: Gabriel Weinberg

Brought to you by Penguin.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

©2015 Gabriel Weinberg (P)2022 Penguin Audio

Critic reviews

"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)

"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)

Estrategias Muy Efectivas

Un libro muy extenso, pero muy util con ideas especificas de cómo lograr que tu negocio avance y crezca. Entrega estrategias que se pueden seguir sin necesidad de ser un genio.

Buen libro

Buen contenido útil y definitivamente es de los que se leen dos veces, pero el narrador lo leyó con una hueva

very insightful

Very clear information. I loved the content and still look at it for practical advice.

Must for entrepreneurs!

This is a very classic book that provides a robust background about how to build a scale in and cost-effective gross strategy. I read it now again after a few years, running my business, and it is highly effective and insightful.