On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:40 | Who is Kristyna Mazankova?
4:30 | How much has PR shifted the narrative of Bitcoin?

6:29 | Coordinating press for the Bitcoin Conference

10:42 | Challenges of Trump at Bitcoin 2025 conference

17:36 | Why Bitcoin comms strategies can be difficult

22:09 | 1st Bitcoin Major at a University

25:29 | BITWIRE AD

27:08 | PR strategy for BTC Inc

29:02 | Building real relationships with reporters

31:29 | Biggest PR mistake that founders make

35:25 | Why AI will NOT replace human PR professionals

38:30 | How to start a career in Bitcoin PR

41:51 | Don't be scared to share your story

44:51 | What to expect at Bitcoin 2026

34:25 | Outro

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🔗 Kristyna Mazankova Links:

X: https://x.com/MaKristyn

LinkedIn: https://www.linkedin.com/in/kristynamazankova/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something".

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#WhitcroftPR #ProofofPR #Podcast

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⏰ Timestamps:

0:00 | Intro

1:25 | Who is Amanda Whitcroft?
2:46 | Building credible narratives

3:44 | How the creator economy is reshaping communications

4:56 | Deciding company voice
5:50 | Client onboarding process

8:12 | "Get to the Point" Podcast

10:06 | Teach thought leadership to technical founders

13:56 | Why founders should use Substack
15:00 | Are LLMs reading what you publish online?

16:11 | BITWIRE AD

18:04 | Tips for founders before hiring a PR firm

21:26 | Which platforms to use for thought leadership

23:09 | Client transformation story

24:44 | Perfecting the elevator pitch

27:17 | Importance of repetition

28:36 | How to balance sudden life events with work

31:31 | Future of Crypto PR over next 5 years

34:25 | Outro

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🔗 Amanda Whitcroft & Whitcroft PR Links:

Website: https://www.whitcroftpr.com/
X: https://x.com/amandawhitcroft

LinkedIn: https://www.linkedin.com/company/whitcroftpr/

LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/

Podcast: https://www.linkedin.com/company/gttp-podcast/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast.

Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more!

Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:10 | Who is Dylan Grabowski?

8:40 | What is Neo News Today?

11:52 | Token 2049 Takeaways

14:51 | Smart Economy Podcast

18:22 | How podcasts enjoy working with PR companies

26:01 | BITWIRE AD SEGMENT

27:37 | Neo Ecosystem in 2025

32:36 | What do developers choose Neo?

38:06 | Advice for people curious about working in Crypto

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🔗 Dylan Grabowski:

• Website: https://www.smarteconomypodcast.com/
• X: https://x.com/smarteconomypod
• LinkedIn: https://www.linkedin.com/in/dylangrabowski
• LinkedIn: https://www.linkedin.com/company/smart-economy-podcast

🔗 Melrose & PoPR Links:

• Website: https://www.melrosepr.com
• YouTube: https://www.youtube.com/@proof-of-pr
• X: https://x.com/ProofOfPR
• X: https://x.com/MelrosePR
• LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.