On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:40 | Who is Kristyna Mazankova?
4:30 | How much has PR shifted the narrative of Bitcoin?

6:29 | Coordinating press for the Bitcoin Conference

10:42 | Challenges of Trump at Bitcoin 2025 conference

17:36 | Why Bitcoin comms strategies can be difficult

22:09 | 1st Bitcoin Major at a University

25:29 | BITWIRE AD

27:08 | PR strategy for BTC Inc

29:02 | Building real relationships with reporters

31:29 | Biggest PR mistake that founders make

35:25 | Why AI will NOT replace human PR professionals

38:30 | How to start a career in Bitcoin PR

41:51 | Don't be scared to share your story

44:51 | What to expect at Bitcoin 2026

34:25 | Outro

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🔗 Kristyna Mazankova Links:

X: https://x.com/MaKristyn

LinkedIn: https://www.linkedin.com/in/kristynamazankova/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something".

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#WhitcroftPR #ProofofPR #Podcast

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⏰ Timestamps:

0:00 | Intro

1:25 | Who is Amanda Whitcroft?
2:46 | Building credible narratives

3:44 | How the creator economy is reshaping communications

4:56 | Deciding company voice
5:50 | Client onboarding process

8:12 | "Get to the Point" Podcast

10:06 | Teach thought leadership to technical founders

13:56 | Why founders should use Substack
15:00 | Are LLMs reading what you publish online?

16:11 | BITWIRE AD

18:04 | Tips for founders before hiring a PR firm

21:26 | Which platforms to use for thought leadership

23:09 | Client transformation story

24:44 | Perfecting the elevator pitch

27:17 | Importance of repetition

28:36 | How to balance sudden life events with work

31:31 | Future of Crypto PR over next 5 years

34:25 | Outro

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🔗 Amanda Whitcroft & Whitcroft PR Links:

Website: https://www.whitcroftpr.com/
X: https://x.com/amandawhitcroft

LinkedIn: https://www.linkedin.com/company/whitcroftpr/

LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/

Podcast: https://www.linkedin.com/company/gttp-podcast/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast.

Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more!

Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:10 | Who is Dylan Grabowski?

8:40 | What is Neo News Today?

11:52 | Token 2049 Takeaways

14:51 | Smart Economy Podcast

18:22 | How podcasts enjoy working with PR companies

26:01 | BITWIRE AD SEGMENT

27:37 | Neo Ecosystem in 2025

32:36 | What do developers choose Neo?

38:06 | Advice for people curious about working in Crypto

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🔗 Dylan Grabowski:

• Website: https://www.smarteconomypodcast.com/
• X: https://x.com/smarteconomypod
• LinkedIn: https://www.linkedin.com/in/dylangrabowski
• LinkedIn: https://www.linkedin.com/company/smart-economy-podcast

🔗 Melrose & PoPR Links:

• Website: https://www.melrosepr.com
• YouTube: https://www.youtube.com/@proof-of-pr
• X: https://x.com/ProofOfPR
• X: https://x.com/MelrosePR
• LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space.

Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more!

Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

2:15 | Who is Erica Kang?

4:35 | Inspiration behind KryptoSeoul

10:38 | Adapting to the Pandemic

14:30 | KryptoSeoul events

15:50 | Crypto education in Vietnam and South Korea

19:40 | Using word-of-mouth to build communities

23:22 | Being a Mom in Crypto

27:36 | BITWIRE AD SEGMENT

33:05 | How to build authentic communities

35:20 | Crypto self-learning advice

39:20 | Core values for success in crypto

46:36 | Learn more about KryptoPlanet

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🔗 Erica Kang:

X: https://x.com/ekang426

X: https://x.com/kryptoseoul

LinkedIn: https://www.linkedin.com/in/ericakang426

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits.

Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more.

Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

2:15 | Who is Tom Bruni?

3:22 | Stocktwits

4:25 | How to remain credible as an expert

5:50 | What Tom learned from interviews with publishers

9:07 | Impact of Direct-to-Audience channels

11:45 | Managing Community expectations

13:41 | BITWIRE AD SEGMENT

14:30 | Balance representing Stocktwits and personal voice as an expert

16:26 | Tom Bruni's blog

17:42 | How to become an organization's spokesperson?

19:56 | How to remain as a valuable resource to reporters

22:24 | Don't overthink media interviews

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🔗 Tom Bruni:

Website: https://stocktwits.com/BruniCharting
X: https://x.com/BruniCharting

LinkedIn: https://www.linkedin.com/in/tombruni/

LinkedIn: https://www.linkedin.com/company/stocktwits

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients.

Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:23 | Who is Eunice Hwangbo?

3:43 | Who is Alex Gil?

5:18 | Differences in PR Support by Industry

8:10 | Eras of Crypto Media Cycles

12:10 | Educating clients on PR

17:28 | Value of Press Releases in Crypto

20:22 | Client example of Announcing News

24:28 | BITWIRE AD SEGMENT

26:15 | Building profiles for thought leaders

31:45 | AI for Comms Professionals

36:35 | Staying technically curious

38:55 | No better time to be in PR

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🔗 Alex Gil & Eunice Hwangbo & Nikki Brown:

LinkedIn: https://www.linkedin.com/in/nikkibrown221/

LinkedIn: https://www.linkedin.com/in/eunicehwangbo/

LinkedIn: https://www.linkedin.com/in/alexandragil13/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR.

Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:30 | Who is Samantha Yap?

3:47 | Journalism to Public Relations

5:24 | How Samantha started her own agency

8:27 | How has Crypto PR evolved?

10:42 | PR is a relationship business

11:55 | Most common messaging mistakes

14:40 | Helping Founders identify their brand story

16:36 | Navigating Crisis Management

19:53 | Strategies for helping brands stand out

22:15 | BITWIRE AD SEGMENT

23:37 | Importance of thought leadership

25:24 | Best channels for comms

27:35 | Having a strong point-of-view

28:10 | Work-life balance as a Mom

39:52 | Advice for NEW PR professionals

41:31 | Final thoughts from Samantha Yap

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🔗 Samantha Yap & YAP Global Links:

Website: https://yapglobal.com
X: https://x.com/yapglobalteam
X: https://x.com/samanthawyap

LinkedIn: https://www.linkedin.com/company/yapglobal/

LinkedIn: https://www.linkedin.com/in/samanthawyap/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well.

Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite type of Bitcoin events and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

0:54 | Elizabeth Olson's Story

8:04 | Approach to X Engagement

11:25 | Tips on getting started in Bitcoin

12:58 | Preferred AI tools

14:04 | Importance of AI Optimization

17:14 | How to approach brand building

20:58 | Marketing Challenges in Bitcoin space

24:05 | BITWIRE AD SEGMENT

27:27 | Most rewarding aspect of working in Bitcoin space

29:19 | Elizabeth's favorite type of events

32:56 | Trends to keep an eye on

33:24 | How will the narrative of Bitcoin evolve over time?

34:10 | Final thoughts from Elizabeth Olson

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🔗 Elizabeth Olson:

Website:
X: https://x.com/ElizabethOls0n
LinkedIn: https://www.linkedin.com/in/elizabethaliceolson/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.